Dr. Martin Hirche

Basic

Employee, Assistant Professor (Postdoc), Universität zu Köln - Department of Marketing and Brandmanagement

Cologne, Germany

Skills

International Higher Education and Research Contacts
Wine Marketing
Consumer Behaviour
Project Management
Quantitative Research
Qualitative Research
Market Research & Analysis
Product Development
Quality Management
International Trade
Distribution Management
Contract Management
Marketing
Spatial Analysis
Marketing Science
CPG
Brand Management
Marketing Analytics
Predictive Analytics
Forecasting
Pattern Recognition
Destination Branding
Retail Distribution
Visualisation
R
Stata
ArcGIS
SPSS
Power BI
Excel
Report Writing
Research Lifecycle
Big Data
Data Science
PhD Marketing

Timeline

Professional experience for Martin Hirche

  • Current 7 months, since Mar 2021

    Assistant Professor (Postdoc)

    Universität zu Köln - Department of Marketing and Brandmanagement

  • 2 years, Apr 2019 - Mar 2021

    Research Fellow

    University of Melbourne - Department of Management and Marketing

  • 4 years and 2 months, Feb 2015 - Mar 2019

    PhD Scholar / Research Associate (Marketing Science)

    University of South Australia - Ehrenberg-Bass Institute for Marketing Science

    Responsible for the entire life-cycle of market research Contract research for global Institute sponsors Clients involve retailers, manufacturers, insurance and financial institutions Research work for industry-funded R&D programs Expertise in the analysis of structured and unstructured big data Guest lecturer, course co-coordinator, and tutor for the courses: “Marketing Management”, "Marketing Analytics", "Integrated Marketing", "Marketing Principles"

  • 2 years, Feb 2013 - Jan 2015

    Research Associate

    University of South Australia - Ehrenberg-Bass Institute for Marketing Science

    Research project work for Wine Australia’s R&D program on tourism/marketing and consumer behaviour in the wine industry across 15 regions Research project management Successfully invited and coordinated data collection with 79 companies Survey design (paper and tablet) Survey setup and supervision Data cleaning, aggregations and analysis Co-writing and editing of reports and articles

  • 1 year and 2 months, Dec 2011 - Jan 2013

    Research Assistant

    University of South Australia - Centre for Regulation and Market Analysis

    Research project work on environmental/agricultural economics Literature review Data collection and analysis Writing and editing of articles, book chapters, reports

  • 10 months, Apr 2010 - Jan 2011

    Manager Sensory Department

    Meininger Verlag GmbH

    Organisation of national & international category wine tastings Professional wine evaluation at major category tastings Project management Data management & analysis Team management

  • 1 year and 5 months, Dec 2008 - Apr 2010

    International Key Account Manager (Quality Management)

    SunGrape GmbH

    Assisting the management board and servicing accounts of major retailing customers B2B (sourcing) and B2C (retailer) relationship management International wine sourcing and sales negotiation Preparation of tender offers to retailers and managing established contracts Product quality control and successfully implemented a tasting evaluation record system New Product Development and product profiling in collaboration with suppliers KPI analysis and strategy development

  • 3 years and 2 months, Oct 2005 - Nov 2008

    Trainee – Cellar Door, Wine Education, Viticulture, Winemaking

    Weingut Georg Breuer

    Organisation of tastings for international customers, cellar door sales B2B and B2C representation (trade shows, presentations) Customer relationship management Viticulture & winemaking

  • 3 years, Jul 2001 - Jun 2004

    Apprentice / Commis de Salle / Commis Sommelier

    Restaurants in France & Germany

Educational background for Martin Hirche

  • 3 years and 7 months, Feb 2015 - Aug 2018

    Marketing

    University of South Australia

    Topic: “AN EMPIRICAL ANALYSIS OF STOCK-KEEPING UNITS DEVIATING FROM THE REIBSTEIN-FARRIS DISTRIBUTION AND MARKET SHARE MODEL: THE ROLE OF PRODUCT- AND DISTRIBUTION-RELATED CHARACTERISTICS” Supervisors: Prof Larry Lockshin, Prof Simone Loose, Mars Prof Magda Nenycz-Thiel, Dr Luke Greenacre

  • 1 year and 7 months, Feb 2011 - Aug 2012

    Wine Business

    The University of Adelaide

  • 3 years and 1 month, Sep 2005 - Sep 2008

    International Wine Economics

    Geisenheim University

    Program: Coursework and Bachelor’s Thesis Topic: “Analysis of wines offered in three-starred German restaurants with special reference to the role of the sommelier” Supervisors: Prof Dieter Hoffmann, Dr Caroline Jung

Languages

  • German

    First language

  • English

    Fluent

  • French

    Fluent

Wants

Sharing Knowledge & Experience
Industry Contacts
Marketing Research
Market Research
Consumer Research

Interests

Wine
Wine Experience
Wine Marketing
Global Markets & Trade
Consumer Behaviour
Sharing Knowledge & Experiences
Branding
Wine Tourism
Customer Satisfaction
Continuous Learning
Languages
Food
Travel
Life

Browse over 18 million XING members