Gerz Julia

Bis 2018, Senior Shopper Marketing Manager Health and Beauty Channel, Unilever
Heppenheim, Deutschland

Fähigkeiten und Kenntnisse

Trade Marketing
Brand management
Shopper Marketing
Trade channel strategies
Product deployment to the Market
Shopper engagement mechanics
Project Management
Profit & Loss Management
Collaborative Skills
Critical thinking skills

Werdegang

Berufserfahrung von Gerz Julia

  • 1 Jahr und 3 Monate, Apr. 2017 - Juni 2018

    Senior Shopper Marketing Manager Health and Beauty Channel

    Unilever

    - Trade channel strategy, annual trade channel plan and customer specific plans development and deployment; - Trade channel performance analysis, gaps and opportunities identification; - Development, execution and return on investments evaluation of shopper marketing activation mechanics; - National and customer individual Shopper Marketing campaigns execution; - Point of sale materials development (incl. required effective coverage); - Handling of Shopper Marketing Budget.

  • 1 Jahr und 3 Monate, Jan. 2016 - März 2017

    Senior Category and Channel Development Manager Tea Category

    Unilever

    - Brands and category strategies translation into trade category plans; trade category plans execution; - Deployment of the innovations by customers and channels including selling stories creation, supporting activities development; - Volumes forecast in short- and long-term perspectives; - Trade budget handling.

  • 2 Jahre und 4 Monate, Sep. 2013 - Dez. 2015

    Senior Brand Building Manager Tea Category

    Unilever

    - Development of the marketing strategies for the Beverages category brands; - Execution and operational support of media, promo plans, new product launches; - Monitoring of consumer and market trends; - Profit & Loss management; - Portfolio management; - Cross-functional projects.

  • 11 Monate, Nov. 2012 - Sep. 2013

    Brand Building Manager Tea Category

    Unilever

    - Development of the marketing strategies for the Beverages category brands; - Execution and operational support of media, promo plans, new product launches; - Monitoring of consumer and market trends; - Profit & Loss management; - Portfolio management; - Cross-functional projects.

  • 1 Jahr und 8 Monate, Apr. 2011 - Nov. 2012

    Jr. Customer Marketing Manager Home and Personal Care

    Unilever

  • 1 Jahr und 5 Monate, Dez. 2009 - Apr. 2011

    Customer Marketing Executive Home and Personal Care

    Unilever

  • 1 Jahr und 7 Monate, Juni 2008 - Dez. 2009

    Brand Building Activation Executive Home Care

    Unilever

  • 1 Jahr und 8 Monate, Nov. 2006 - Juni 2008

    Key Account Coordinator (Customer Development)

    Unilever

  • 1 Jahr und 4 Monate, Aug. 2005 - Nov. 2006

    Receptionist

    Unilever

Ausbildung von Gerz Julia

  • 4 Jahre und 11 Monate, Sep. 2000 - Juli 2005

    Economics

    Technical University for Communications & Informatics

Sprachen

  • Russisch

    Muttersprache

  • Deutsch

    Fließend

  • Englisch

    Fließend

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