Manuela Ufer
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Manuela Ufer
- 2 years and 1 month, Jul 2017 - Jul 2019
Marketing and Innovation Manager
Atlantic Multipower Germany GmbH & Co. OHG
Strategic and operative marketing management of the sports nutrition brand Champ as well as the diet brand Multaben Leadership of innovation management, innovation process and launch planning
- 1 year and 3 months, Apr 2016 - Jun 2017
Marketing Manager
Atlantic Multipower Germany GmbH & Co. OHG
Strategic and operative marketing management of the sports nutrition brand Champ as well as the diet brand Multaben with the objective of the modernization and turnaround of the brands Development of communication strategy with focus on digital
- 2 years and 2 months, Feb 2014 - Mar 2016
Senior Brand Manager
Atlantic Multipower Germany GmbH & Co. OHG
Brand and product management of the sports nutrition brand Multipower Repositioning of the brand (new logo, CI, packaging design, communication strategy with focus on digital)
- 10 months, Apr 2013 - Jan 2014
European Brand Manager
Atlantic Multipower Germany GmbH & Co. OHG
Responsible for the brand strategy for the segment Fitness and Professional, innovation management, portfolio- and product management Development and execution of European campaigns (online and offline)
- 1 year and 3 months, Jan 2012 - Mar 2013
Brand Manager
Unilever DACH
Brand Management of the Lipton Hot Tea business in DACH Development of the business in Germany Responsible for the planning and execution of annual marketing plans
- 9 months, Apr 2011 - Dec 2011
Global Marketing Manager
Unilever UK Ltd.
Brand Development for an innovation in the hot tea category (brand positioning, brand visualization incl. logo and pack design, consumer research, marketing mix) Leading a market test launch in UK and NL
- 1 year and 7 months, Sep 2009 - Mar 2011
Product Manager
Unilever Deutschland GmbH Foodsolutions
Product and portfolio management for the hot tea category Business Development in the foodservice market with key accounts
- 2 years and 4 months, May 2007 - Aug 2009
Assistant Product Manager
Unilever Deutschland GmbH - Foodsolutions
Product and portfolio management for Knorr and Rama Cremefine for the foodservice market
- 2 years, Jan 2004 - Dec 2005
Assistent Manager Marketing&Sales
profine GmbH
- 2 years and 3 months, Oct 2001 - Dec 2003
Country Assistant Manager
KBE GmbH
Ausbildung von Manuela Ufer
- 3 months, Jun 2006 - Aug 2006
ISUP - International Business
Copenhagen Business School
- 1 year and 2 months, Jan 2006 - Feb 2007
International Business
Macquaire University, Sydney
- 3 years and 1 month, Oct 1998 - Oct 2001
BWL
ASW – Berufsakademie Saarland
International Marketing
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
French
C1 (Fließend)
Spanish
A1-A2 (Grundkenntnisse)
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