Giacomo Meloni

I help professionals, brands and small businesses build a solid, consistent online presence — without the noise. I don't just publish content: I build integrated strategies combining social media, SEO-driven web content, Meta & Google Ads, and email marketing. Analytical rigor + an ethical vision of digital: independent data analysis (open-source tools like Matomo), no vanity metrics, no wasted budget — just clear processes built around your business goals.

I mainly handled international-scale advertising campaigns and SEO optimization of the website using SEMrush.

I worked on driving traffic to their website by planning a regular blog publishing schedule, optimizing pages for SEO, running targeted Google Ads campaigns, and planning a website redesign to make it more engaging and better organized. Beyond the main brand, I also worked on TUNAP SPORTS, a product line dedicated to bike maintenance. There, I handled everything: I designed the website, created and loaded the content, and set up all the advertising campaigns to build visibility.

Main tasks: • Collected online/offline data to refine the editorial plan for CSI Modena, Oplà, Piscine Pergolesi and Festival Passalaparola; • Tailored communication per social channel; • Built Google Ads and Facebook campaigns to promote services and initiatives; • Boosted video production as a key tool; • Managed live events via Facebook and Periscope streams; • Analyzed weekly social and site Analytics to assess strategy effectiveness.

Thesis: "The Geology of Jiuzhaigou National Park" This thesis stems from a one-month field experience in China, during which I sampled the water and rocks of the park's main lakes and streams in Jiuzhaigou (Sichuan, China). Back in Modena, I analyzed the samples as thin sections to study the lithology and check for any fossil content, in order to reconstruct the park's geological history.