Giulia Bison

- Pardot Admin - E-Mail-Marketing/ Nurturing/ Automation: Owning the technical nurturing / email-marketing process to guide prospects through their customer journey - Mailing/Nurturing KPI & SF Marketing Dashboards - Responsible for a database health (Pardot & Salesforce

- Manage lead qualification and development processes and workflows, between marketing and sales team - Track status and ensure appropriate processing of leads. - Manage Marketing automation System (Marketo), setting up usage standards and conventions and managing changes - Coordinate and implement lead nurturing campaigns - Perform complex target group selections from the CRM(Salesforce) database - Evaluate and improve existing marketing processes

• Marketo expert user (as well as Pardot) • Primary ad-hoc coordinator, overseeing the implementation and roll-out of ongoing campaigns with one-blast mailings on a global level in our marketing automation system and align with global teams • Marketing Change Management via Marketing Automation Tool • EU Governance for Program Campaign Setup to ensure data integrity across databases • Support and optimize existing EU marketing automation processes

- CRM (Salesforce) understanding and process set-up. MQL qualification to SQL - Marketing Automation System (Pardot/Marketo) expert: technical Landing Page, Form, Segmentation Lists, E-Mail set-up - Creation and delivery of reporting: quarterly business review, yearly KPI, monitor of opportunity management - Business processes analysis and setup with new automated workflow through CRM and Automation systems - Support and set-up of marketing campaigns (regional and cross-regional)

- Administration - email communications, meeting arrangements - Support and assist of the team members on their daily activities - Support and update of the intranet - designing, editing and maintaining our Intranet webpages - Preparation of PPT presentation - Coordination and facilitation for communication

In charge of: - Management and analysis of commercial demands between Italian and Swedish customers - Management and update of the Italchamber website: press release and monitoring of traffic - Database management of the contacs, data cleansing, update - Assist the organization of meetings, fairs and event in Sweden and Italy

Storage of files and documents, Secretarial Duties, Post customer invoices, Accounting

Storage of files and documents, Secretarial Duties, Post customer invoices, Accounting

Media Management, Business Model, Marketing, Communication Management, Interpersonal Communication