Giuseppe Amato

Re-organized the Field Application Engineers Group and enhanced the skill-set of the them moving the expertise from PC assembly person to system architects having in-depth CPU architecture knowledge and design experience in Server, Mobile and Desktop platform. Settled the strategies and the tactics to counter-attack Intel with ViiV having the PC used to extend the functionalities of the consumer electronics devices rather than having the PC as the replacement of consumer electronics devices.

Grown sales from 4.7’€ to 12’€ in two years at major OEM Customer. 5-year plan prepared with a Top-Bottom and Bottom-Up approach. Business expanded from 12’€ to 99’€. Implemented project list to track OEM business and to measure sales targets and achievements. Managed team of 5 sales engineers and 2 customer service engineers. Introduced new products to OEM customer that grew EBIT from 6% to 17%.