Dr. Giuseppe Milanesi

• Led Global Competitive/Consumer Research, executing market studies that drove customer growth to 8M users. • Built a Voice of Customer program, boosting NPS by 20% and retention by 10%. • Partnered with Leadership to define OKRs, managing brand health and 360° customer feedback. • Delivered GTM strategies for 30+ products, achieving +45% YoY revenue growth. • Launched "N26 Crypto," generating €100M+ trade volume and €2M in revenue. • Increased ARPU by 20% through targeted differentiation and upselling.

• Executed a Next-Best-Action digital marketing strategy, engaging 150K+ clients and driving revenue growth. • Designed a Customer/Vehicle 360° UX/UI for an integrated view of client-vehicle interactions. • Developed digital tools generating hundreds of leads monthly and supporting Business Units in optimizing customer relationships. • Implemented CRM tools across 180 dealerships in 60+ markets. • Enhanced the "MyFerrari" app to improve UX and engagement metrics.

• Analyzed KPIs like market share and brand performance, providing insights to optimize RB’s multi-million-dollar marketing budget. • Directed development and launching of +6 products across two verticals, including an e-commerce platform for a leading local brand, achieving double-digit sales growth in its first quarter. • Managed campaigns, advertisements, product artwork, PoS materials, OOH events, and marketing activations, significantly boosting brand visibility.

• Crafted marketing and partnership strategies to elevate Pirelli's digital presence and engagement. • Enhanced B2C/B2B e-commerce setup, driving a 15% increase in online sales through optimized navigation and checkout. • Managed the DAM for B2C/B2B sites, ensuring brand consistency and efficient asset retrieval. • Directed marketing campaigns, boosting email open rates by 50%. • Analyzed competitor metrics to refine strategies and improve marketing performance.

• Courses: Strategic marketing, Brand Management, Market research, etc. • GPA: 110/110 cum laude • Thesis: "The role of digital marketing channels for international oriented B2B SMEs"

• Courses: Corporate entrepreneurship, Opportunity creation, etc. • GPA: 8.4/10 cum laude'

• Courses: Strategic management, Finance, Marketing, Accounting, Sports Economics, etc. • GPA: 7.7/10 • Exchange: University of Manchester - UK