Gökhan Coskun

- Client: Visa - Managing Visa’s social media (FB/IG, LinkedIn, SnapChat, Twitter, and TikTok) ads, Google search ads, Apple search and UAC (App Installs) campaigns in MENA, across 15+ countries. - Leading an executive & training an intern.

- Managing the workflow of advertising and marketing strategies in digital channels such as, website, Google Search/Display ads, Social Media, YouTube, LinkedIn) - Collaborating with all parties (internal departments & agencies) for the creation of digital campaigns and communications - Day-to-day communication and optimization cycle with performance agency to optimize and improve the leads both in quality and quantity.

Metropolsoft helps manufacturers with CAD/CAM software solutions and industrial engineering experience. My role as solo-marketing responsible included: - Strategizing and executing of advertising on social media (FB/IG) and Google. - Managing marketing budget and maximize ROI. - SEO: Dominating the first result page on Google with several competitive and transactional keywords. - Creation of annual social media publishing and content calendar. - Preparing reports and dashboards to GM directly.

My main duty was to manage local establishments within my portfolio: the Netherlands, Dutch Antilles, China, Hong Kong, Philippines, Malaysia. My secondary duty was to lead and the monitor the social media team across cross-functional team structure.

Studied Germanistik for a semester at HHU via Erasmus Student Exchange Programme.