Gökhan Coskun
Angestellt, Senior Executive – Performance Marketing, Publicis Groupe
Istanbul, Turkey
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About me
I am a passionate digital marketing professional with a strong understanding of #marketing. In my current job, I manage the #SocialMedia #Search #AppInstall campaigns for Visa across 15+ countries in MENA. I am a change-maker: I transform brands’ plans, goals, and ideas into actionable digital marketing strategies, such as advertising, communication, and content. *Interested in jobs where English is spoken & required.
Timeline
Professional experience for Gökhan Coskun
Current 1 year and 2 months, since Jan 2022
Senior Executive – Performance Marketing
Publicis Groupe
- Client: Visa - Managing Visa’s social media (FB/IG, LinkedIn, SnapChat, Twitter, and TikTok) ads, Google search ads, Apple search and UAC (App Installs) campaigns in MENA, across 15+ countries. - Leading an executive & training an intern.
As a digital marketing manager in this agency, I helped clients to achieve their digital marketing goals by crafting unique, multi-channel marketing strategies. - Clients: Asseco, Paratika, Genesys, Inspark, LAMP83, Univera -- Client industries: Finance, B2B, SaaS. - Creating and presenting content, campaign, and advertising strategies. - Media planning and budget recommendations. - Developing new strategies and campaigns. - Leading performance team. - Planning and following up deadlines.
1 year and 3 months, Jun 2020 - Aug 2021
Digital Marketing Sr. Specialist
Birevim A.Ş
- Managing the workflow of advertising and marketing strategies in digital channels such as, website, Google Search/Display ads, Social Media, YouTube, LinkedIn) - Collaborating with all parties (internal departments & agencies) for the creation of digital campaigns and communications - Day-to-day communication and optimization cycle with performance agency to optimize and improve the leads both in quality and quantity.
2 years and 1 month, Jun 2018 - Jun 2020
Senior Marketing Responsible
Metropolsoft Information Technologies
Metropolsoft helps manufacturers with CAD/CAM software solutions and industrial engineering experience. My role as solo-marketing responsible included: - Strategizing and executing of advertising on social media (FB/IG) and Google. - Managing marketing budget and maximize ROI. - SEO: Dominating the first result page on Google with several competitive and transactional keywords. - Creation of annual social media publishing and content calendar. - Preparing reports and dashboards to GM directly.
3 years and 8 months, Nov 2014 - Jun 2018
Digital Marketing and Social Media Specialist
Air France KLM
My main duty was to manage local establishments within my portfolio: the Netherlands, Dutch Antilles, China, Hong Kong, Philippines, Malaysia. My secondary duty was to lead and the monitor the social media team across cross-functional team structure.
Educational background for Gökhan Coskun
6 months, Sep 2011 - Feb 2012
Germanistik
HHU Düsseldorf
Studied Germanistik for a semester at HHU via Erasmus Student Exchange Programme.
4 years and 10 months, Sep 2007 - Jun 2012
German Language and Literature
Ankara University
Languages
English
Fluent
Turkish
First language
German
Basic