Göknil Sönmez

As an Istanbul-based startup, Ininal has its own prepaid card and mobile wallet. I was personally responsible for all ATL & BTL marketing activities, performance marketing, sponsorships, social media accounts etc. I conducted KPI follow-ups for board meetings and worked on extensive customer data for CRM activities and further analysis.During my responsibility, we overachieved our marketing set KPIs such as acquisition, retention and upsell and quadrupled our marketing budget, reaching 3m users.

I worked as a strategy consultant for top FMCG clients (Unilever, P&G, Barilla etc). Me and my team's main goal was to extract meaningful insights by conducting detailed market research analyses using Ipsos's own household panel data.

While gaining insights about internatinal banking industry, I participated in credit application appointments and involved in risk management projects.

I experienced sales operations from FMCG perspective and prepared a comprehensive material to guide both local and global sales teams on how to improve in-store visibilty activities for Unilever Personal Care products.