
Göknil Sönmez
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Göknil Sönmez
- 1 Jahr und 6 Monate, Apr. 2018 - Sep. 2019
Marketing Specialist
Ininal
As an Istanbul-based startup, Ininal has its own prepaid card and mobile wallet. I was personally responsible for all ATL & BTL marketing activities, performance marketing, sponsorships, social media accounts etc. I conducted KPI follow-ups for board meetings and worked on extensive customer data for CRM activities and further analysis.During my responsibility, we overachieved our marketing set KPIs such as acquisition, retention and upsell and quadrupled our marketing budget, reaching 3m users.
I worked as a strategy consultant for top FMCG clients (Unilever, P&G, Barilla etc). Me and my team's main goal was to extract meaningful insights by conducting detailed market research analyses using Ipsos's own household panel data.
While gaining insights about internatinal banking industry, I participated in credit application appointments and involved in risk management projects.
- 6 Monate, Juni 2016 - Nov. 2016
Customer Marketing Intern
Unilever
I experienced sales operations from FMCG perspective and prepared a comprehensive material to guide both local and global sales teams on how to improve in-store visibilty activities for Unilever Personal Care products.
- 3 Monate, Juli 2014 - Sep. 2014
Information Technology Intern
Asaş Alüminyum
Ausbildung von Göknil Sönmez
- 1 Jahr und 10 Monate, Okt. 2019 - Juli 2021
Business Administration
Humboldt-Universität zu Berlin
- 2 Jahre und 10 Monate, Sep. 2014 - Juni 2017
Industrial Engineering and Operations Research
Istanbul Technical University
- 1 Jahr und 10 Monate, Sep. 2012 - Juni 2014
Industrial Engineering and Operations Research
Bilkent University
Sprachen
Türkisch
C2 (Verhandlungssicher / Muttersprachlich)
Englisch
C1 (Fließend)
Deutsch
B1-B2 (Gute Kenntnisse)
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