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Greg Robertson

Inhaber, Principal+Creative Director, PowerFlite Communications
Greater Boston, Vereinigte Staaten

Fähigkeiten und Kenntnisse

25 years of professional advertising
design
and strategic branding experience • Ability to h
Asian
and Latin American companies market themselves bet
AT&T
John Hancock
Virgin
Washington Gas
Bostitch
Logitech
etc.)
small start-ups
and every size in-between • Extensive experience
Consumer Goods
Automotive
Retail
Cause Marketing
Finance
Building & Construction
Technology • Great partners and resources for rad
TV
moving media
and web production.

Werdegang

Berufserfahrung von Greg Robertson

  • Bis heute 30 Jahre und 6 Monate, seit 1995

    Principal+Creative Director

    PowerFlite Communications

    Develop smart, concept-driven advertising, graphic design, naming, web, and brand ignition strategies. While most of our work has been with American brands (Blue Cross, Bostitch, Logitech, GE, BIC, Pepsi, etc.) we also currently help Korean, German, Polish, and British brands market themselves in the U.S.

  • 3 Jahre und 6 Monate, Dez. 1991 - Mai 1995

    Creative Director

    The Ryan Partnership

    Led a 10-person creative team creating concept-driven ads, TV, radio, POS, and other work for PepsiCo, Payless Shoes, Michelin, BFGoodrich, Virgin, Time-Warner Cellular, Pepperidge Farm, Mott's, Evian, Dannon, Gentleman Jack, Wisk, American Dairy Association, ADT Home Security, and others.

  • 7 Monate, Juni 1991 - Dez. 1991

    Associate Creative Director

    DMB&B/Greenwich

    Developed advertising, direct, and promotional concepts and copy for Fortune 500 companies while helping manage a 6 person creative team. (NOTE: DMB&B was bought by Publicis and closed in 2002.)

  • 1 Jahr und 6 Monate, Jan. 1990 - Juni 1991

    Senior Copywriter

    Young & Rubicam/New York

    Developed concepts and copy for MetLife, Holiday Inn, Chef Boy-ar-dee, US Postal Service, PAM cooking spray, Orajel, FreshWorld, and other national brands.

  • 2 Jahre und 4 Monate, Okt. 1987 - Jan. 1990

    Associate Creative Director

    The Bomstein Agency

    Developed concepts and copy for Washington Gas, Ryland Homes, Washington Cadillac Dealers, Columbia First Savings Bank, Westbrook Hospital, Poretsky Building Group, Builder magazine, Rocky Gorge Communities, Trammel Crow, and others. Also acted as the agency's Broadcast Producer.

  • 2 Jahre und 6 Monate, Apr. 1985 - Sep. 1987

    Senior Copywriter

    Matzell & Richard Advertising

    Concepts and copy for Gulf South Health Plan, Furman Lumber, Pizzeria Uno, Allen Furniture, Strato Medical Products, and Monarch Health.

  • 1 Jahr und 7 Monate, Okt. 1983 - Apr. 1985

    Copywriter

    Quinn & Johnson/BBDO

    Developing ads, direct mail packages, radio, and TV for Fidelity Investments, State Street Bank, Woodside Travel Management, King Arthur Flour, and others

Ausbildung von Greg Robertson

  • 4 Jahre und 10 Monate, Aug. 1978 - Mai 1983

    Advertising & Design

    Purdue University

    Creative Writing Advertising Illustration Broadcast Production Journalism

Sprachen

  • Englisch

    Muttersprache

  • Italienisch

    Grundlagen

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