Gregor Mik

Hybrid Role: - Sr. Key Account Manager for Italy, Spain and Poland | Digital Display Marketing & Cooperations - Global Inventory Senior Manager | Programmatic Advertising

Strong knowledges: Mobile and App Advertising,Programmatic, Display Advertising, Facebook Advertsing, FBX, Retargeting and Remarketing, AdWords, Google Display Network, RTB, Conversion Attribution, CRM, International and local Publisher Network, A/B Testing, Landing page and creative optimization, Ad-serving technology (Doubleclick for Advertisers, Adform, TradeDoubler), cross-functional cooperation with other marketing channels, responsible for the disciplinary and functional leadership of a team.

- managing the strategic online media buying with budget responsibility for the polish market entry, - in charge of new deal acquisitions and developing existing partnerships, - setting up and optimization of online marketing campaigns on CPM/CPC/CPA/RS basis with budget responsibility for Poland, - Monitoring Ad-serving technology (Doubleclick for Advertisers, Adform), - Responsible for tracking implementation for all marketing channels in 15 countries.

- Setting up and optimizing ongoing online marketing campaigns according to the KPIs and goals for Austria and Switzerland. - Facebook Advertising Experience: Planning and setting up new market entries. Responsible for the training and monitoring of the online marketing managers (14 countries). Finding new development possibilities and new ways of optimizations FB-campaigns. Facebook-Tool testing, landing page and creative optimization. Responsible for the daily direct contact with Facebook.

e-commerce social media advertising marketing consulting Consulting for: sporting goods retailers, sport nutrition, automotive parts and audio and Hi-Fi retailers.

financial accounting & controlling international communications

School of Business & Economics at Freie Universität Berlin Marketing Management E-Commerce Hall of Fame - Die besten Abschlussarbeiten: https://www.wiwiss.fu-berlin.de/fachbereich/bwl/management/sydow/lehre/halloffame/index.html