Matthew Greenberg

Angestellt, Senior Sales Manager, InterContent GmbH

Berlin, Germany

Skills

Leading strategic and innovative advertising campa
Real-Time Advertising (RTA)
ROI
Social Media Marketing
Mobile Advertising
brand awareness
transaction goals
overarching brand platform development
LP optimization
Business Development
Real Time Bidding
Performance Marketing
Kampagnen-Optimierung
Mobile Analytics
Web Analytics
Display Marketing
Demand Side Platform
MediaMath Platform Zugang
RTB Kampagnen
RTA Kampagnen
Programmatic Advertsing
Premium Programmatic
RTB auf AGOF Inventar
Großformatige Werbemittel - RTA
Full Funnel Online Marketing
Dynamische Werbemittel
Facebook Marketing
Twitter Marketing
Xing marketing
Mediamath Zugang als Self Service
RTA self service training
Trading Desk
Video Advertising
Media planning
Digital Marketing

Timeline

Professional experience for Matthew Greenberg

  • Current 3 years and 8 months, since Oct 2020

    Senior Sales Manager

    InterContent GmbH

    Leading business development at InterContent Ltd. based in Berlin. Selling premium mobile marketing solutions to drive performance for both direct response and branding initiatives.

  • 4 years and 9 months, Nov 2015 - Jul 2020

    Commercial Manager

    MediaMath
  • 7 months, May 2015 - Nov 2015

    Sales Manager

    Spree7 GmbH | a MediaMath company

    • Looking for clients who want to improve their online marketing approach and performance • Building and managing client relationships worldwide • Creating and selling effictive digital media campaigns utilizing online marketing technologies with a platform agnostic and customer centric approach

  • 9 months, Aug 2014 - Apr 2015

    Digital Media consultant

    Spree7 GmbH | a PUBLIGroupe and MediaMath company

    Creating and selling innovative and effictive digital media concepts and campaigns utilizing real-time advertising technology. Building and managing client relationships.

  • 9 months, Mar 2014 - Nov 2014

    Communications Manager

    d.day - currents of the digital age

    Developed communications and PR strategy for this start-up speaker series. Collaborated with leading minds to discuss the impact of the digital age on future business developments, social movements and change.

  • 10 months, Jan 2013 - Oct 2013

    Marketing Communications

    CAMONSITE Conference and More GmbH

    Crafted company communications to resonate with US market and created presentations for use in international new business pitches

  • 4 years and 10 months, May 2007 - Feb 2012

    Sr. Account Executive

    AKQA

    Implemented strategic and innovative brand solutions resulting in impressive brand lift and transaction increases for Visa Signature that included overarching brand platform development, social media, mobile, display and first-ever custom programs. I also participated in new business pitches and launched search as an offering.

  • 2 years, May 2005 - Apr 2007

    Account Executive

    AKQA

  • 3 years and 8 months, Sep 2003 - Apr 2007

    Account Executive

    Publicis & Hal Riney

    Managed newspaper, radio and some TV advertising for Hewlet Packard's small medium business division.

  • 2 years, Mar 2000 - Feb 2002

    Assistant Account Executive & Account Assistant

    Publicis & Hal Riney

    Maintained Central, Eastern and Western Region markets acting as a key liaison between the Saturn car regional offices, retailers and the agency. This involved trafficking television and newspaper, solving unique regional problems and updating of all broadcast retail information under strict deadlines.

Educational background for Matthew Greenberg

  • Current

    English Literature

    University of California, Santa Barbara

Languages

  • English

    First language

  • German

    Intermediate

Interests

Guitar
Ultimate
Basketball
Reading

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