Dipl.-Ing. Gregor Sunderdiek

Manage the New Product Development (NPD) for PIC and AVR microcontroller for industrial, automotive and consumer applications and for different application segments, e.g. functional safety, touch, motor control. Cross-functional leadership with all internal stakeholders to develop the roadmap for the next generation 8-bit microcontrollers. Drive and collect the market input/requirements and own the marketing part of product definition. Market and Data Analysis.

Business Development for 8-bit MCU's PIC and AVR microcontroller in Germany, Switzerland, Austria, and East Europe. Promotion of 8-bit microcontroller at customers, distributors, and Microchip’s sales and FAEs.

Product definition of new ARM Cortex-M0+/M4 microcontrollers. This includes TAM/SAM analysis, commercial feasibility of different projects (business case, ROI, NPV, IRR calculation), roadmap development, product presentation and key customer relationship. Ensured marketing requirements are met for application, software tools and hardware development. Competitor analysis.

Design-in and technical support of Atmel Products, AVR, AVR32, SAM3/4 (Cortex-M3/M4) / SAM9/A5 (ARM926, Cortex-A5) Controllers and Touch.

Pre-sales, semiconductor product presentation, consulting and technical support of active semiconductor components in the industrial, automotive and medical sector.

Support and design of Application Specific Integrated Circuits in different interface levels. Additionally, since Sept 2003, responsible for the comprehensive technical support of 32-bit ARM microcontroller and tools.

Thema der Diplomarbeit: "Development and Implementation of a BIST (Build-In-Self-Test) for a Data Cache of a 32-bit micro-controller.

• Practical in-depth training in Marketing Management, Managerial Decision Making (Statistics), Project Management, New Product Development, Finance and Accounting • Studied in three out of four global campuses (Dubai, Shanghai, and Boston) as part of the global rotation program.

Digital Technology