Greta Pietralunga

Senior Associate Category Manager dedicated to supporting KPI goals through strategic category management practices. Proficient in analyzing market trends to inform product assortment decisions and enhance consumer appeal. Skilled in implementing pricing strategies to balance profitability with market competitiveness. Committed to collaborating with cross-functional teams to align category initiatives with organizational objectives for mutual success.

Sole Accountant, responsible for managing all resources for the ICE office in Berlin. Management of funds, communication with head office, and responsibility for the administrative department. Monitoring and developing programs to best implement promotional initiatives such as trade fairs and advertising campaigns.