Gunjan Nagpal

Defined and executed business and revenue growth strategies in areas from sports & talent management, content development, distribution and media rights, program production and event sponsorship to brand development and online + digital entertainment. Employed content promotion and monetization strategies to grow the non-fungible token (NFT) and metaverse space under the brand (https://www.beyondlife.club/)

Crafted go-to-market strategies for full-funnel solutions by engaging with a team of Regional Heads in North, West and South markets in India. Enabled sales teams with better sales forecasting and pipeline management through content segmentation, metrics monitoring and standardized processes.

Envisioned and executed content and monetization strategies that enabled sales teams to drive sales through advertisements and subscriptions of content. Accelerated platform adoption with key clients across different stages of digital readiness. Partnered with senior leadership across functions to drive agency business and key client relationships and generate revenue streams

Sourced new clients/media agencies and built a solid client-centric culture by understanding various product lines available for advertising and recommending the right solutions for them.

Managed advertisement revenue, set up/maintained/scaled up sales process efficiencies, and launched new channels that augmented overall sales revenue for the English entertainment cluster by 56%, when compared to previous years.

Managed advertisement revenue, book size and advertisement traffic growth for Movies Now & Romedy Now, increasing revenue by 35% in the second year after launch, and 56% in the third year

Collaborated with creative and service teams to strategize and execute on-air and below-the-line activations. Achieved quarter-on-quarter targets (QoQ) targets through advertisement sales of radio inventory (free commercial time)

Evaluated high-net-worth individuals and affluent clients’ financial needs/aspirations and offered customized solutions through portfolio management services, and mutual funds, among others. Prioritized and converted leads/opportunities in CRM, leveraged data-driven market insights and portfolio reviews that boosted assets under management (AUM) and sales QoQ, growing by 28% from the previous years