Gustavo Stahl

- Maintained and optimized the career site sitemap and CMS structure to improve findability and navigation across employer branding pages. - Supported UX improvements across employer branding platforms by translating recruiter and candidate needs into clearer page layouts, content structure, and interaction patterns. - Coordinated cross-functional updates with global business units, aligning requirements, managing dependencies, and driving timely delivery of site and platform changes. - Created recruiter-fa

- Led the end-to-end UX/UI redesign of the Stars Portal that connects startups and investors, translating complex multi-sided workflows into clear, intuitive user flows. - Created wireframes, UI screens, and interactive prototypes, then iterated based on usability testing feedback to improve navigation and key task completion. - Designed the “Secret Networking” subplatform to support investor engagement, tailoring interactions for different user types (startup founders and investors) and their distinct goal

- Planned and conducted user research and concept validation with 50+ travelers, synthesizing feedback into clear UX requirements and prioritizing improvements based on user needs. - Designed end-to-end user flows and translated complex marketplace interactions into intuitive screens, wireframes, and high-fidelity prototypes for key journeys. - Led iterative validation cycles, running usability checks on prototypes and refining UI and interaction patterns based on direct user feedback. - Performed competito

As a Marketing Manager, I developed content strategies, managed projects, and organized events in collaboration with the commercial team to attract investors interested in corporate venture capital (CVC) as a corporate innovation strategy. I also led marketing efforts to increase visibility and participation in the Batch acceleration program, resulting in a 40% growth in registered startups within just one month. During this time, I successfully led a team of four people.

• Created and translated concepts into graphic assets, including website designs, email campaigns, social media graphics, and other digital materials. • Developed visual identities for presentations and publications used in research and client-facing projects, including iconography and illustrations. • Worked on editorial design to communicate the Institute’s studies, producing data visualizations such as charts, infographics, and dashboards.

• Developed visual assets to support marketing campaigns. • Designed graphic overlays for social media posts. • Created layouts for printed advertisements. • Produced showcases and video editing for events.

• Print layouts and designs for digital media. • Use of software and design tools for visual production • Creation of content for digital campaigns • Translation of concepts into high quality graphic pieces in different approaches • Development of Visual Identity for brands

Product management focused on internal consumers, responsible at national level for the implementation and Management of the new Membership Experience Product for +2000 volunteers Some macro actions: • Strategic HR management: Strategies aligned with the product to drive efficiency. • Talent development: Customized training programs for technical, operational and soft skills. • Strategic recruitment: Identification of talent in product management through data analysis. • Data analysis and metrics: Use metri

Hybris was created as a channel for empowering 50+ people through a marketplace interface for leisure and wellness activities. During my period at Hybris my actions were: • Assistance in defining the approach and conceptualization: creating hypotheses to approach the problem, usability tests and documentation using prototypes and functional specifications; • Building Personas, Value Proposition and Market Focus; • Design the information architecture/interaction design (sitemap, overflow); • Creation of

• Support in the implementation of Performance Assessments in partner companies, from the construction of the Assessment model based on the needs/objectives to the closing of the process • Identification of the pain points of each client for the mapping of platform improvements (CS interface <> Product ); Results: Implementation of 18 performance evaluation processes with partner companies successfully carried out.

Final leader responsible for the implementation of the membership experience product for the AIESEC office in Santa Maria Responsible for: • Recruitment and Selection of >70 members • Induction and Onboarding of Team Leaders • Performance management, calibration routine and performance feedback . Result: 12 months of goal achieved • Development and management of skills of >25 team leaders • >100 members certified in the National Education Cycle • Decision making based on people analysis • Organizational cul

Coordination of the Sales and Customer Experience workfronts of the voluntary exchange product and local product manager of the Host Families program). Results obtained: +190 closed exchanges, 8% growth compared to the previous year, Top 2 Global in Complete Experiences 80% conversion, +50 host families Some skills developed: Multicultural understanding, Supply and Demand, adaptability, international relations - contact and maintenance of cooperative offices around the world, Risk and Reputation Management,