Hamza Jamal

• Performed UX audits and iteratively enhanced E-commerce app interfaces, leading to a 40% reduction in abandonment rates. • Revamped the B2C website by utilizing metrics and heatmaps, which led to an increase in traffic to previously neglected pages by 35%. • Simplified B2B startup user cases and streamlined them through Information • Mentored and guided two junior designers, resulting in a 45% improvement in project delivery timelines and overall team efficiency.

• Used quantitative and qualitative research to empathize with the users to understand the problems and created affinity maps to prioritize user needs. • Conducted 5 usability testing sessions to identify pain points and enhance user experience, resulting in a 20% increase in user satisfaction. • Improved task completion rates by 90% and reduced user errors through data-driven decisions while following WCAG 2.0 guidelines and design principles to enhance accessibility.