Hamza Jamal

Built a complete app using Figma AI to automate Design system creation and developer handoff, cutting manual production time. Designed B2C experiences using AI-driven interactions, increasing user retention, and creating conversational interfaces. Scaled team efficiency by training junior designers on AI-powered workflows, improving project delivery timelines, and overall team efficiency. Revamped the B2C website by metrics and heatmaps, which increased the traffic to previously neglected pages by 35%.

• Used quantitative and qualitative research to empathize with the users to understand the problems and created affinity maps to prioritize user needs. • Conducted 5 usability testing sessions to identify pain points and enhance user experience, resulting in a 20% increase in user satisfaction. • Improved task completion rates by 90% and reduced user errors through data-driven decisions while following WCAG 2.0 guidelines and design principles to enhance accessibility.