Hany Dawoud

1. Strategic Business Planning: - Identify growth opportunities in core business & white spaces. - Provide strategic direction on where & how your business should invest - Develop commercial strategies built on a consumer/shopper driven mindset 2. Marketing Strategy: - Targeting. Brand Positioning. Brand Portfolio & Pricing Management. Innovation. Communication. 3. Sales Strategy: - Channel, Customer & Route-to-Market, Shoppers, Channels, Customers 4. Commercial Execution -

• Reporting to Business Head MEA region. • Responsible for the Foundation and startup of the new Company dedicated for Consumer after split. • Deliver targeted sales & profit alongside agreed company objectives and Set customer • lead all aspects of commercial strategy development, implementation and interaction. • Set the annual revenue budgets • Deliver sustainable competitive advantage across all channels, utilizing Consumer Insight, Market Trends, NPD, and Brand Development via top relationships

Key responsibilities/achievements Develop New Markets and new customers, a thorough study of their requirements and proposing solutions, and maintain existing customers as well as increase the market share. Monitor competitor activities of the region / GCC / Export markets Prepare the best possible product mixes suitable to the company's interest & ensure achieving profitability & secure payments. Lead the sales team to achieve targets and goals of the company & propose a sales budget