Heike Kaul

- Leads & stimulates cross-functional product teams - Actively contributes European brand teams and drives them in strategic & operational tasks - Ownership of visionary German brand plans - Develops strategy for the marketed drugs & monitors marketing tactics - Strong professional relationship with advocacy goups & regional organizations - Leverages primary and secondary market research and analytics critical to directing brand strategies and optimizing marketing tactics - Online media strategy

Successful launch of GSKs Human Papilloma Virus vaccine in the German market • Member of the European strategy & action team • Head of business and product teams and various cross-functional teams • Developed the training concepts and the target-group-specific strategies and action plans and materials Cooperation with Schwarz Pharma and GSK Consumer Healthcare in the introduction of Formigran® (Naratriptan, migraine therapy) into the OTC market

My assignment supported VSOs’ doubling income strategic direction and focused specifically on • building VSO staff capacity to take innovative new business ideas from conception through to delivery and • building commercial understanding and expertise. VSO is the world’s leading independent international development organisation that works through volunteers to fight poverty in developing countries.

Product manager in the highly competitive field of therapy against cardiovascular diseases Responsible for Pravasin (drug against high cholesterol level)