Helen Batrakova

Functional Responsibilities: Strategic planning of brand development and promotion Annual/quarterly Brand Plans preparation and update Developing brand strategy and execute brand plans by working with cross-functional and multinational teams: country management and sales teams Managing of pricing Leading a new product launches and evaluating the current strategies of a brand performance Analysis of market researches and adaptation of existing activities and strategies according to the results

Functional Responsibilities: Development and implementation brand promotion strategy Planning of marketing activities; organization, control, analysis of their effectiveness Planning and managing of marketing budget Organization of sponsorship, partner participation in external events (exhibitions, conferences, congresses in the field of aesthetic medicine) Organization of internal events (round tables, workshops, webinars, conferences) attracting partners, organizing service

Functional Responsibilities: Analytics (efficiency of advertising campaigns, sales, drawing up a portrait of the target audience, identifying its needs) Conducting research (competitors, novelties) Maintaining a corporate website, working with customer reviews SMM marketing Coverage of events, activities, promotions, preparation of articles, announcements Organization of photo and video filming, communication with outsource workers Creation of creative for advertising companies