Helen Kwok

- Led regional marketing team promoting property projects worth € 170 million - Developed marketing and PR strategies with related budgets - Handled corporate websites, SEO, SEM, CRM and new eMarketing systems to streamline promotions, increasing work efficiency by 50% - Provided marketing advice and support to various business lines, offices and clients based on research and analysis on industry practices and latest market trends - Received “Executive Chairman’s Award for Outstanding Performance“

- Conceptualized and formulated integrated marketing campaigns - Managed and implemented advertising projects in branding, online, broadcast, print and social media - Advised key clients such as eBay, Economist, Yahoo, Amex, Fairton Group, Hoegaarden, IBM, Levis, Pizza Hut, Reebok, Smart, Tiffany and Vodafone

- Developed and executed Above-/Below-the-line advertising campaigns - Advised and managed key clients such as Veolia, Sony, Laneige and Vodafone with excellent customer satisfaction, achieved 100% loyalty - Supervised production procedures and quality control on external vendors such as media agencies and print houses

- Provided creative input for ad-hoc projects, oversaw print production - Shaped company’s corporate identity and redesigned web presence

- Developed websites, e-newsletters and banners and assisted in multi-media content authoring and project management

- Organized job safety seminar and related kiosk, brochures, video and websites