Helmut Spoden

Interim Manager - Lean project consultant in sales and administration - Post Nederlands: coaching of a strategic project team (value > 20 m€) - Frigemo Switzerland: - Lean project internal and external sales (savings of 800 kchf) - Thalys High Speed train: review of processes and management systems for on-board services - Elsa Mifroma CH: process reengineering in adminstration (savings of 800kchf) - Projects with Dossche Mills, Orac, Val Dieu, Kyocera, Durobor, Cavalier, Belgian chocolate group, Cremo

Intereim General Manager in a distillery - crisis management - preparation of company for sale - reorganisation of production - new product development and export pipeline

Wine company of 25 Mio € TO, 45 people, coach of the Managing Director, reporting to Group CEO. P&L improved by 0.8 Mio € through review of the commercial organisation and processes, global strategy, portfolio and customer priorities, marketing strategy, cost optimization in sales and administration.

BU of 23.200 Million €, 15.000 FTE, reporting to VP Marketing Western Europe. Leading 5 experts and 7 commercial and supply chain taskforces in 8 countries of Western Europe. Reduction by 8 % of assortment in WE, revision of approval processes. Implementation of a platform / packaging harmonization project in 14 plants (10 million savings).

BU Belgium of 500 Mio €, 3000 FTE, reporting to president Benefralux, lead of 12 senior managers. Savings of 3.5 Mio € and a downsized organisation from 220 to 155 people in 15 locations. Reengineering of administrative commercial processes, change of organisation and management systems in back office, logistics and front-office, training for 25 managers in back office and 160 salesmen in front office.

BU of 45 Million €. Reporting to the General Manager, P&L responsible for 25 Mio €, team of 15 people. Scope Luxembourg + Export. Merger of 2 breweries, of 2 on and off-trade sales teams in a new structure. Implementation of new client segmentation, routing, pricing, conditions, for local and export markets. Creation of a marketing department. New positioning of the brand portfolio and private labels.

BU of 150 Mio €, reporting to General Manager, team of 6 people, direct sales and licence business with UK, Italy, Australia, New Zealand, Sweden, Spain and Germany as key markets. Strategic planning and marketing services function, with review of priority markets, targets, budgets, campaigns, research and seminars. Negotiation of some distributor contracts. Co-approval of business plans with Area Directors (value of budgets > 100 million €).

BU of 25 Mio €, 40 FTE, reporting to commercial Director, team of 11 people. Successful launch of the new Pernod Ricard Belux affiliate result of the merger of 3 businesses. Very visible success on Ricard that became the n°1 spirit brand in Belgium / Luxemburg with a new marketing strategy developed locally and accepted by the French CEO.

BU of 45 Mio €, 40 FTE, very interesting experience in negotiation as importer with different styles of brand owners. Successful brand building making n°1 brands out of challengers: J&B, Di Saronno Amaretto, Glenfiddich, Bernard Massard, Jack Daniels, Cutty Sark, Antinori, Gancia,.

BU of 220 Mio €, 600 FTE, different function brand mgr, sales reps, export brand mgr. Marketing budget responsibility up to 15 Mio €. Belgium, France, Europe, licences, La Réunion. Successful track on Barclay, Lucky Strike, Ajja roll your own tobacco, etc.

Marketing and sales for prefabricated houses

Trainee for Aluminium products