Hendrik Laatsch

Falck is a market leader in emergency and healthcare services, headquartered in Copenhagen. The company operates across 31 countries and employs more than 32,000 people.

Novo Nordisk is a global healthcare company headquartered in the Copenhagen Area with offices in 79 countries. My responsibilities included: - Creation and optimization of marketing materials - Support in the implementation of a new CRM system - Planning and evaluation of branding activities - Analyis of survey data and visualization in dashboards

- Providing consultancy within strategic marketing and business development - Cases encompassed both startups and MNCs, e.g. L'Oréal, Momondo and Samsung - Recent case work encompassed branding and creation of the go-to-market strategy for a Danish design startup

- Market analysis, including assessment of the competitive environment, consumer behavior and adequate marketing channels - Advising on the intended internationalization strategy

- 7-digit € funded SaaS startup - Involvement into the company’s growth strategy - Development of a competitive monitor, facilitating a smart and comprehensive monthly overview of changes within the competitive landscape - Sustainable implementation of the competitive monitor as a consistently updated management tool

- Optimization of the online marketing strategy, with focus on owned and earned sources - Conduction of market analyses - Supporting the B2B strategy development

Double Master Degree Graduate / #3 business school worldwide Financial Times ranking 2017 / Abschlussnote: 110/110 cum laude, mit Auszeichnung

Double Master Degree Graduate / #1 business school worldwide Eduniversal ranking 2017 / Strategy, Marketing, Innovation / Abschlussnote: 11.5/12.0, Top 3%

International Summer University Programme / GPA: 12.0/12.0

Supplementary Elective

Focus on new business development and international business / Project work on consumer behavior and business model innovation / GPA: 4.0/4.0

Trilingual Bachelor's program / Graduation GPA: 1.7