Henning Madea
Skills
Timeline
Professional experience for Henning Madea
- Current 3 years and 6 months, since Feb 2022
Interim Managing Director
ARTWERK GmbH
- Sales (national/ international) - Marketing / Brand Management
- Current 4 years and 1 month, since Jul 2021
Investor | Strategic Advisor
ARTWERK GmbH
- Corporate Management and Strategy
- 6 months, Jan 2023 - Jun 2023
Chief Marketing Director
Rheinland Distillers GmbH
- Corporate Management and Strategy - Sales (national/ international) - Marketing / Brand Management - Innovation - Change Management - Finance - Purchasing - IT, Digitalisation - Human Resources Die AND UNION GmbH ist ein international agierendes Start-Up (20+ Länder) im Craft Beer Segment (FMCG) mit 14 MA, Ländergesellschaften in der Schweiz, Deutschland und England und einem Umsatz im mittleren einstelligen Millionenbereich.
- 6 years and 11 months, Oct 2011 - Aug 2018Mast-Jägermeister SE
Head of Global Brand & Portfolio Development
- Global Strategic Brand Management - Brand Positioning - Portfolio Strategies - Change Management & Innovation - Product Development & Product Launch Coordination - Packaging Re-Launch - Acquisition Die Mast-Jägermeister SE ist eine der globalen Top 10 Hersteller von Premium Markenspirituosen mit ca. 1.200 Mitarbeitern weltweit in über 130 Ländern (3 Ländergesellschaften, 100+ Distributoren) und einem Umsatz von ca. 600 Mio. EUR p. a.
- Corporate strategy - Portfolio and route-to-market strategies - Market Potential Analyses - Investment and Market Entry Strategies - Market Development and Market Expansion Strategies - Identification of New Sales Channels - Competitive Intelligence
- Strategic Brand Management Germany - Marketing Plan Development - Marketing and Marketing Strategies - Communication Campaigns (ATL/BTL/Digital) - Interdisciplinary Project Teams (Market Reserach, Trade Marketing, Sales, Purchasing, PR, QM) - Market Research Projects and Consumer Insights
- 1 year and 2 months, Feb 2006 - Mar 2007MAPA GmbH - Newell Brands
Marketing & Product Development, PRODUCT MANAGER
- National and International Product Range Strategies - Interdisciplinary Product Development - Sales Promotion and Merchandising Measures - Portfolio Analysis and Planning
- 1 year and 2 months, Feb 2006 - Mar 2007MAPA GmbH - Newell Brands
International Marketing & Product Development, JUNIOR PRODUCT MANAGER
- National and International Product Range Strategies - Interdisciplinary Product Development - Sales Promotion and Merchandising Measures - Portfolio Analysis and Planning
- 8 months, Jun 2002 - Jan 2003
Key Account Management (Europe), JUNIOR KEY ACCOUNT MANAGER EUROPE
Lee Cachet Ltd., Macau (China)
- Key Account Management & New Customer Acquisition - Offer and Contract Negotiations - Logistics and Quality Control
- Key Account Management - Area Sales Manager
- Consulting - M&A - De-Merger - Accounting
Educational background for Henning Madea
- 1 year and 7 months, Jan 2002 - Jul 2003
Strategic Management
University of Macau
- 3 years and 11 months, Sep 1999 - Jul 2003
International Management & Marketing, International Finance & Accounting
Hanze University Groningen
International Management & Marketing
Languages
German
First language
English
Fluent
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