Henning Madea

Selbstständig, Interim Managing Director, ARTWERK GmbH

Aachen, Germany

About me

Meine Passion: - Unternehmen zukunftsfähiger zu machen - Unternehmen international zu den TOP 10 Playern in ihrem Segment zu führen Meine Kernkompetenzen: - Positionierung und Vermarktung von Produkten zu profitablen Life-Style Brands - Entwicklung und internationaler Vertrieb innovativer Produkte - Aufbau und Zusammenarbeit mit hochmotivierten High Performing Teams

Skills

Unternehmensführung und Transformation
Int. Markenführung (FMCG) - creating love brands
Leadership - high potential management
Unternehmensführung
Unternehmensentwicklung
Leadership
Management
Strategie
Unternehmensstrategie
Strategic planning
Corporate Strategy
KPI Planung
Budgetplanung
Organisationsentwicklung
Mitarbeiterführung
Personalmanagement
Teamentwicklung
Change Management
Innovation
Innovationsmanagement
Corporate Identity
Digitale Transformation
Business Development
Internationaler Vertrieb
International Sales
Vertrieb
Sales
Key Account Management
E-Commerce
Internationale Markenführung
Marketing
strategisches Marketing
Markenstrategie
Markenpositionierung
Creating love brands
Brand Management
Produktmanagement
Kommunikation
Online Marketing
Trendbeobachtung
Wettbewerbsbeobachtung
Projektmanagement
Entrepreneurship
Unternehmergeist
Analytisches Denken
Strategisches Denkvermögen
Konzeptionelles Denkvermögen
Kommunikationsfähigkeit
Interkulturelle Kompetenz
Aufbau agiler Teams und Strukturen
Start-up
Mittelstand
FMCG
Food & Beverage
Lebensmittel

Timeline

Professional experience for Henning Madea

  • Current 2 years and 4 months, since Feb 2022

    Interim Managing Director

    ARTWERK GmbH

    - Sales (national/ international) - Marketing / Brand Management

  • Current 2 years and 11 months, since Jul 2021

    Investor | Strategic Advisor

    ARTWERK GmbH

    - Corporate Management and Strategy

  • 6 months, Jan 2023 - Jun 2023

    Chief Marketing Director

    Rheinland Distillers GmbH

  • 2 years and 7 months, Dec 2018 - Jun 2021

    Chief Executive Officer

    AND UNION GmbH

    - Corporate Management and Strategy - Sales (national/ international) - Marketing / Brand Management - Innovation - Change Management - Finance - Purchasing - IT, Digitalisation - Human Resources Die AND UNION GmbH ist ein international agierendes Start-Up (20+ Länder) im Craft Beer Segment (FMCG) mit 14 MA, Ländergesellschaften in der Schweiz, Deutschland und England und einem Umsatz im mittleren einstelligen Millionenbereich.

  • 6 years and 11 months, Oct 2011 - Aug 2018

    Head of Global Brand & Portfolio Development

    Mast-Jägermeister SE

    - Global Strategic Brand Management - Brand Positioning - Portfolio Strategies - Change Management & Innovation - Product Development & Product Launch Coordination - Packaging Re-Launch - Acquisition Die Mast-Jägermeister SE ist eine der globalen Top 10 Hersteller von Premium Markenspirituosen mit ca. 1.200 Mitarbeitern weltweit in über 130 Ländern (3 Ländergesellschaften, 100+ Distributoren) und einem Umsatz von ca. 600 Mio. EUR p. a.

  • 3 years and 6 months, Apr 2008 - Sep 2011

    Head of Business Development

    Mast-Jägermeister SE

    - Corporate strategy - Portfolio and route-to-market strategies - Market Potential Analyses - Investment and Market Entry Strategies - Market Development and Market Expansion Strategies - Identification of New Sales Channels - Competitive Intelligence

  • 1 year, Apr 2007 - Mar 2008

    Brand Manager Strategic Marketing

    Mast-Jägermeister SE

    - Strategic Brand Management Germany - Marketing Plan Development - Marketing and Marketing Strategies - Communication Campaigns (ATL/BTL/Digital) - Interdisciplinary Project Teams (Market Reserach, Trade Marketing, Sales, Purchasing, PR, QM) - Market Research Projects and Consumer Insights

  • 1 year and 2 months, Feb 2006 - Mar 2007

    Marketing & Product Development, PRODUCT MANAGER

    MAPA GmbH - Newell Brands

    - National and International Product Range Strategies - Interdisciplinary Product Development - Sales Promotion and Merchandising Measures - Portfolio Analysis and Planning

  • 1 year and 2 months, Feb 2006 - Mar 2007

    International Marketing & Product Development, JUNIOR PRODUCT MANAGER

    MAPA GmbH - Newell Brands

    - National and International Product Range Strategies - Interdisciplinary Product Development - Sales Promotion and Merchandising Measures - Portfolio Analysis and Planning

  • 8 months, Jun 2002 - Jan 2003

    Key Account Management (Europe), JUNIOR KEY ACCOUNT MANAGER EUROPE

    Lee Cachet Ltd., Macau (China)

    - Key Account Management & New Customer Acquisition - Offer and Contract Negotiations - Logistics and Quality Control

  • 8 months, Jun 2002 - Jan 2003

    Sales & Marketing TRAINEE

    MAPA GmbH - Newell Brands

    - Key Account Management - Area Sales Manager

  • 1 year and 7 months, Jul 2000 - Jan 2002

    Consultancy, JUNIOR CONSULTANT

    KPMG AG

    - Consulting - M&A - De-Merger - Accounting

Educational background for Henning Madea

  • 1 year and 7 months, Jan 2002 - Jul 2003

    Strategic Management

    University of Macau

  • 3 years and 11 months, Sep 1999 - Jul 2003

    International Management & Marketing, International Finance & Accounting

    Hanze University Groningen

    International Management & Marketing

Languages

  • German

    First language

  • English

    Fluent

Interests

Joggen
Skifahren
Reisen
Kochen

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