Homeira Kohlert

• Meeting/liaising with clients to discuss/identify their advertising requirements; • Presenting the campaign ideas and budget to the client; • Briefing media, creative and research staff, and assisting with the formulation of marketing strategies; • Negotiating with clients and agency staff about the details of campaigns; • Writing client reports; • Monitoring the effectiveness of campaigns; • Making 'pitches' for new business acquisition.

• Supporting the SEM team by implementing and developing the SEM/PPC strategy into the Canadian platform. • Campaign setup in Google Adwords, Bing, and Microsoft AdCenter. • Performance monitoring and reporting. • Performance optimization (keywords, ads, landing pages).

• Strategic brand assessment • Competitive benchmarking and industry/trend analysis • Market research, including quantitative and qualitative research design • Analysis of research verbatim and baseline data. • Consumer-demand landscape assessment. • Brand positioning concept development and strategic brand recommendations. • Conceptual preparation of branding workshops. Key Clients: Philips, Samsung, and Western Union.