Honey Solanki

As the company's first marketing hire, built the B2B marketing function from scratch across GTM strategy, positioning, SEO, and content operations. In 9 months, drove 255K impressions and 4.4K unique visitors organically, generating 31.7K clicks with zero paid budget. Boosted LinkedIn engagement from 9.7% to 25.2% by producing scientifically accurate, multi-channel content. Spearheaded the SOT 2026 congress campaign, achieving 48.7% follow-up engagement, and report monthly KPIs to executive leadership.

- Boosted platform users from 200 to 950 in 3 months by co-leading a targeted social media campaign, including go-to-market strategy, content operations, and brand positioning. - Organised formal and informal in-house events end-to-end, from planning and logistics through day-of execution and stakeholder coordination. - Represented the company at external networking events, building relationships and extending brand visibility within the local business community. - Supported onboarding processes, guiding n

- Designed and optimised HubSpot workflows for lead tracking, segmentation, and automated outreach, improving sales forecasting accuracy by 25% and giving the team clear pipeline visibility. - Created blog and product content that grew site traffic 20% and strengthened customer onboarding and product awareness. - Cut support response times across email and chat while keeping international clients engaged and supporting webinars.

- Opened an untapped market segment, expanding the client portfolio 15% through market research, segmentation, and opportunity mapping. - Led competitive analysis of 20+ companies to define product differentiators, informing positioning and roadmap decisions presented to senior leadership. - Grew account revenue 25% via Salesforce-driven upselling and retention, and improved core workflow efficiency 20% through data and performance tracking.