Hsin Lin

Following my internship, I continued supporting the Syoss Brand Innovation team as a working student, contributing to portfolio performance management, innovation development, consumer research, digital transformation, and international product relaunch initiatives across European markets. • Produced monthly and bi-monthly portfolio performance reporting, analyzing market share, sales, profitability, and market developments to identify growth opportunities, highlight business risks, and support management

Selected as part of a consulting project with Google Singapore, working on omnichannel consumer journey analysis across APAC markets and developing strategic recommendations for customer engagement and channel effectiveness. • Analyzed consumer journeys across online and offline touchpoints in key APAC markets, identifying drivers of purchasing behavior and market performance. • Developed data-driven recommendations on channel strategy, customer engagement, and omnichannel experience optimization, presenti

Worked as an Audit Associate at PwC Taiwan, supporting publicly listed and private companies across manufacturing, technology, and consumer sectors through financial audits, reporting reviews, and stakeholder management. Key responsibilities and achievements included: • Led and coordinated 7 audit engagements, collaborating directly with managers, partners, and client stakeholders to deliver high-quality financial reviews under tight reporting timelines. • Conducted end-to-end audit procedures across all f

Supported statutory audits and interim reviews for publicly listed and private companies, assisting engagement teams in audit testing, documentation, and progress tracking. • Performed audit procedures and evidence collection across multiple financial reporting areas. • Coordinated outstanding audit items with client stakeholders and supported managers and seniors in engagement execution under tight deadlines.

Supported ESG integration and corporate communication initiatives within the Headquarters Office, working across sustainability reporting, investor relations, and stakeholder engagement activities. • Contributed to ESG data collection and sustainability reporting initiatives in collaboration with Deloitte, supporting MSCI ESG rating inclusion and sustainability integration efforts. • Assisted in investor conference preparation, sustainability communication materials, and stakeholder engagement activities f

Supported investment evaluation projects through target company research, industry benchmarking, and comparative market analysis within the technology sector. • Collected and analyzed company and industry performance data to support investment assessments and strategic decision-making. • Conducted comparative analyses of technology market participants, identifying industry trends and competitive positioning.

• Student Consultant for Google APAC, analyzing omnichannel consumer journeys across Southeast Asian markets • Led CSR initiatives and established a partnership with the Singapore Red Cross

• Master’s Thesis: Selling versus Advertising: How Organizations Specialize for Excellence (Grade: 1.0) • Completed the CEMS Master's in International Management, a global alliance of leading business schools and multinational corporate partners • Exchange semester at the National University of Sin