Hu Liang

Crafting Brandman consulting methodology inclusive of brand audit, brand positioning and brand architecture led Brand Mapping System; brand Identity, brand marketing, primal code, 5 sensory model led Brand Manifesting System; brand performance measurement led Brand Managing System and also manage business development.

Manage Brandz China business development, manage multiple projects, and able to build respect and interacts confidently with senior client personnel leve

Manage and take care world largest brand equity of “Discovery Channel” within the territory of China ,brand management within global frameworks and maintain the brand consistency, implementation and execution of marketing plan and licensed brand promotions tie-in with corporate brands such as Kodak, McDonald’s, Nestle, Effem, Apple, Legend, Microsoft, Intel and others to generate sales.

Providing strategic marketing, creative solutions tie-in with movie/TV/music/animation brand licensing to promote brand equity and increase incremental sales for co-branded and cross-branded clients such as HP tie-in with the movie (Mission Impossible 2) , Panrico tie-in with the animation movie “Marco Polo Return to Xanadu”, Tiger beer tie-in with the movie “Accidental Spy” etc

English