Huy-Kha Le

HUY KHA LE leads Global Sales at Marc Cain. He is responsible for driving profitable and sustainable market share and sales growth.

Responsible for Global Sales project implementation in China. Executing global direction while covering local market needs and requirements to ensure sustainable and profitable market share growth. Heading up following key sales initiatives across Asia Pacific: Trade Terms Management, Customer Service Excellence, B2B, and International Cross-Border accounts coordination.

Led and steered the Asia Pacific GTM product strategy and process for Classic, Basketball and Kids Footwear in collaboration with Global GTM to ensure commercial viability and successful rollout plans by market and by channel

Set up the Sales & Marketing subsidiary in Vietnam. Developed detailed 360 GTM plans and mid-terms strategies for all Sport Performance and Sports Style categories by aligning wholesale, retail, communication and sports marketing functions. Led marketing team to manage, implement, and monitor product and brand marketing efforts at country level to deliver financial and equity targets. Acted as the country’s “brand ambassador” across all points of contact with consumers

Set-up adidas Vietnam Marketing&Sales

International and strategical Management