Ian Bayle

Project Lead Twitch Rivals EU (TV shows for video game competition) - https://twitchrivals.com/ - Twitch is the biggest streaming platform when it comes to video games (belongs to Amazon) - PoC for the Twitch Rivals team. Project manager coordinating TV/League ops/Design/CM team (10+ persons). Budget creation, Negociation. - 40+ shows in 2021 on 13+ different games, and 5 different languages (ENG/DACH/FR/ES/IT) -Account manager for partners in peripheral /prepaid card/communication platform categories.

New Business & Key Account - Responsible for close support and consultation of clients (20+ clients inc. Twitch/ HyperX/ Discord /paysafecard / displate..) - Upselling and autonomously control the cold acquisition of new clients – 120% of sales objectives achieved. - Setting up concepts with our marketing team, and overseeing the project management team - Top projects 2019: winning and operating Twitch Rivals RFP for EMEA, Sony Xperia activation with Fortnite at IFA

• Creation of a press portfolio of journalists, press release creation, mailing, calling and convincing journalists to get our event covered by mainstream press to increase the viewership and donations • Results: Coverage on top medias: TV, Radio, Print, Web Z event’s concept is to gather 35+ most well-known video game youtubers for 3 days of live content to support a caritative association through donations.In 2018, Z event gathered 1.1 million euros, 1.5M unique visitors and 405k peak viewers.

Creation of reports of our activities including results and recommendations for Blizzard. Discussion with the publisher team to create best practices to engage fans • Brainstorming with the team about content and planning to engage fans. Avec le 6 is a fan club which goal is to promote the French team by creating a place where fans can find content and be engaged. 15M+ social media impressions in 5 months. 34.000+ followers

• Creation and execution of detailed proposals for online and offline events for the biggest video games publishers such as Blizzard, Supercell, Electronic Arts & Riot Games • Managing sales and project processes for six-figures proposals - from lead generation to closure and execution • Project management for online & offline events, coordinating several internal departments and subsidiaries • Developing and maintaining client relationships

Identification of possible B2B partners who fit with team brands‘ portfolio - Creation and writing of B2B partnerships presentations (textile, food, electronic products, cosmetics) - Expand awareness and engage consumer through propositions of cross promotions - Project monitoring with L’Oréal and Universal - Studies and strategic intelligence on partnerships, new gameplays, business models, dance market and competitive gaming

Participation in the building and pricing of the crowdfunding campaign - Creation of a press Portfolio of journalists - Development of communication axis - Content creation: press release, press kit, articles - Coordination with journalists: mailing, calling, convincing - Exchange with Riot Games in order to maximize foreign visibility and audience - Writing of the press review and reporting. Tales of the Lane is a crowdfunded League of Legends competition in Paris http://youtu.be/GrDPKShlxoE

Development of communication axis - Content creation: Press releases, Press kit, Articles - Interview coordinator - Community Management, Website update - Writing of the press Review, PR campaign results and Reporting. Personnal project: PR campaign for the Iron Squid (video game competition in paris)

The Student Ambassador has three main missions: Welcome candidates and make their stay in the Business School the most enjoyable possible - Promote his/her school - Work in team in different fields: logistics, activities organization...

Pneumology Department

Game Demonstration of Splinter Cell Conviction and Assassin´s Creed 2 at the Paris Video game Festival and Micromania Game Show - Welcoming and Information at the Paris Windows Cafe for Windows 7 launch

Creation of a Manual regarding ongoing employee education - Writing of the welcome booklet - Interview observer. Nutrixo is the flour European leader

Neurology Department

level A1: 2+ - level A2: 1 - level B1: 2+

Double Master Degree with ESCEM Business School

Master Thesis: Motivation and the purchase of virtual goods in Free-to-Play video games - League of Legends case study (in French). Double Master Degree with London Metropolitan University