Igor Makarov

Create a business strategy and marketing plan for a successful launch and expansion to 320+ customers with a high retention rate through product quality and a positive customer experience.

Build and manage a cross-functional team. Developed and manage strategy for new projects before launching and support after launching. I was responsible for all channels of customer acquisition and communication. I attract and communicate with new partners for creating a new channel of income for the company.

Planning and managing budget and multi-channel marketing company for 2 customer segments - musicians for web and listeners for mobile. Integrate analytics and marketing tools for measuring and Optimization. I analyzed product and marketing data to provide useful insights for product team to improve features, customer journey, and marketing overall. create ASO strategy for mobile app And SEO for web to decrease user acquisition costs.

Research new opportunities to improve existing digital marketing companies by researching competitors, industries, customers, related keywords, and so on. I analyzed data and create reports with insights for stakeholders to improve overall strategy.