
Igor Shelemetiev
Werdegang
Berufserfahrung von Igor Shelemetiev
- Bis heute 6 Jahre und 7 Monate, seit Nov. 2018
Chief Marketing Officer
Mintos
- 4 Jahre und 5 Monate, Apr. 2014 - Aug. 2018
CMO / Online Marketing Director
Lamoda Group
• Customer acquisition and retention via online marketing channels. Defining and executing marketing strategy and steering approach across 4 countries and multiple platforms. • Deep focus on analytics (incl. development of custom attribution model), apps marketing, SEO, PPC, social, affiliates, CPI partners, loyalty program. • Team management (7 direct reports, 50+ people in total). Strong influence on Product. X-functional cooperation with other executives and teams towards achieving business targets.
- 1 Jahr, Mai 2013 - Apr. 2014
VP Business Development
Lamoda Group
- Сreated account management program for working with largest suppliers - Executed a number of impactful operational improvements in logistics
- 1 Jahr und 3 Monate, Feb. 2012 - Apr. 2013
Head of Business Development (with strong influence on Product)
Cargo Media AG
• Reporting directly to company CEO. • Product: defined roadmap for product development and oversaw its execution (user flow and UX, feature set, new services and revenue streams, pricing, optimizations, etc) on web and mobile. • BizDev: strengthened worldwide partnership network (traffic, content, billing, white labels). Set up or improved analytics systems, content moderation, spam fighting and recruiting activities.labels, external experts and consultants)
- 1 Jahr, März 2011 - Feb. 2012
Commercial Director / Business Development Director
Avito
- Reported directly to company founders - CEO and Managing Director. - Responsible for growing multiple revenue streams (mass-market paid services for sellers, advertising sales (direct&indirect), b2b product offerings = everything from conceptualizing and pricing to sales processes and actual results). - Close and extremely dynamic work together with founders and senior management, leading to constant rampant audience and revenue growth – Top 10 website in Russia.
- 1 Jahr und 5 Monate, Nov. 2009 - März 2011
Manager Strategy & Business Development
Megafon
• Reported directly to Head of Strategy. • Active direct involvement in developing company’s strategy and introducing strategic planning process; analysis and recommendations regarding various strategic issues facing the company. • Coordinated and supported projects in areas of mobile internet (business case analysis), customer data management, mobile advertising and payments, M2M
- 2 Monate, März 2008 - Apr. 2008
MBA Strategy Consultant
Bolders Group Inc.
• Developed recommendations regarding execution of the new company strategy and tailored employee engagement model.
- 1 Jahr und 8 Monate, Jan. 2006 - Aug. 2007
General Manager, Co-Founder
Capitel
• Identified opportunity in fast-growing Russian consumer products market and successfully launched new business, reaching $200K in sales in first six months. • Led team of 5 people in all aspects of start-up business management. • Raised $100K seed capital from investors and negotiated exclusive nation-wide distribution agreements with US and Chinese partners. • Sold the business prior to my moving to the U.S. for studying.
Ausbildung von Igor Shelemetiev
- 2009 - 2009
Business Administration (MBA)
IESE Business School - University of Navarra
- 2007 - 2009
Business Administration
University of Michigan - Stephen M. Ross School of Business
Activities and Societies: Co-President, European Business Club
- 2006 - 2006
Entrepreneurship
Stockholm School of Economics
Strategy, Finance, Marketing, Operations, HR
- 1998 - 2003
Law
Moscow State Institute of International Relations (MGIMO-University)
Sprachen
Englisch
Fließend
Spanisch
Fließend
Russisch
Muttersprache
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