Ina Knollmann

Global Product Manager CAD/CAM Discs

Steering of the marketing-mix for the responsible product categories. Support of the Sales-Team to reach the sales and margin targets, market and competitor analysis for the responsible product categories, development of marketing concepts. Development and implementation of product trainings launch of new products, post market surveillance. Identification and support of opinion leaders and key customers. Shift of emphasis to the international business associated with travelling

Steering of the marketing-mix for the responsible product categories. Support of the Sales-Team to reach the sales and margin targets, market and competitor analysis for the responsible product categories, development of marketing concepts. Development and implementation of product trainings launch of new products, post market surveillance. Identification and support of opinion leaders and key customers.

Responsible product range: hygiene products for instrument reprocessing, surface, skin & hands, dental. Areas of activity: Development & design of the compounds after the requirements of the market, preparing, developing and implementation of market tests /product launches/marketing activities, training and support of the Sales Reps, creating, updating and development of the internet presence.

Responsible product range: medical bandages (plaster, cast, compression bandages, conforming bandages, bandages) since 09.2002 additional surgical gloves Areas of activity: Sales and turnover planning, implementation of Marketing activities, training and supporting of the Sales Reps.