Indiana Schmidt

•Undertook market research on the competitive environment surrounding the brand and conducted an analysis on the marketing strategy of each competitors

•Organized employee files and the HR filing system •Coordinated the company/employee communication: employee safety, wellness & health reporting •Assisted in compensation, benefits, administration and recordkeeping

•Undertook consumer and market research •Assisted brand owner for product development and design, strategic advertising, promotion and PR •Managed the national and international trademark registration process

•Conducted interviews, wrote articles & organized the delivery and distribution of the magazine •Charged with budget calculation & planning/coordinating the trips and events •Assisted the project manager & creative director for production plan of various photo/video/publishing projects

•Monitored the SWIFT interface and was in charge of telephone communications

Luxury cosmetics & spas Marketing, communications and advertising in the luxury industry

Specialized in marketing and communications Thesis subject: “Consumer motivations, attitudes and perceptions towards counterfeit products” Analyzed consumer behavior & provided recommendations to assist luxury brands in their battle against counterfeiting