Ines Maria Stögerer

- Designing, evaluating and scaling digital business models in a B2B and B2C context (conducting ideation workshops, developing and testing Hi-Fi and Lo-Fi prototypes, supporting scale up decisions) - Implementing Design Thinking, human-centered design and agile innovation - Determining the current digital 'status quo' of companies in various industries - Analyzing the gap between existing digital capabilities within an organization and the capabilities required for transformation

Some of my tasks involved: -Supporting the concept development for an incubator/co-working space; developing a framework to structure incubator models; supporting the development of strategic partnerships -Business model creation and product testing using human-centered design thinking -Supporting the creation and testing phase of low-fi prototypes

Part of Logistics/Supply Chain team  Part time (2-3 days a week) during the semester; 11 weeks full-time internship during summer  Responsibilities: communication with warehouses, coordinating supply chain and sales activities using Movex ERP

 Part of the Supply Chain and Planning team  Responsible for B2B sales division  Responsibilities: planning and monitoring the ongoing demand and supply planning operations, communication with suppliers and warehouses, supporting the master data management process in SAP

Consumer goods division  Responsible for the brands L’Oréal Paris, Maybelline, Essie & Garnier  Responsibilities: analysis of launch campaigns, market data and competitors; developing and working on POS & Online marketing campaigns and Public Relations activities (e.g. organizing launch events, promotional activities)

Marketing, Strategie, Management