Ines Hönemann

• Managed Marketing activities of Italian wines for the US-market • Collaborated directly with COO in Italy to create Marketing programs & communication tools for sales force • Coordinated & managed media planning & creative development • Managed relationships with trade press; including negotiating advertising contracts • Organized & executed brand events, trade shows & winemaker tours • Oversaw & managed OCM funding project worth $5+ Million including the reporting to ownership & auditors

• Assisted German companies with market entry into the U.S. through market studies, business partner searches, and site visits • Directed and led German delegations to the U.S. with focus on facilitating business between the two countries • Coordinated with other U.S. organizations as well as German institutions to develop and organize conferences such as the German American Energy Forum in Washington, D.C. in 2010 and the German American Energy Efficiency Conference in New York City in 2009

• Developed & implemented tailor-made POS-activities supporting launch of a new brand • Conducted & presented detailed analysis of a POS promotion • Monitored & developed promotional activities & advertisements for customer magazines & leaflets in cooperation with creative agencies, Marketing, Key Account Management & customers • Developed & coordinated appearance and stand of Schwarzkopf&Henkel at a customer event in cooperation with event agency