Inga di Lauro

Responsible for the new business and launch of Lily’s Kitchen products in Germany, Central Europe and Scandinavian countries. I search for new partners (retailers and distributors), manage the contracts, P&L, prepare trade marketing plans, brand activation plan, manage local PR and advertising agencies.

TBS Global is an international UK-based, family-owned automotive industry company, trading various parts for car brake producers. My responsibility was to develop business with key customers in Italy, UK, Germany, France, Spain, Romania, Poland, Czech Republic, India and China. My daily job included direct contacts with customers, growing sales, managing enquiries and sales projects from new product development to ongoing supply. I was located in representative TBS office in Rome, Italy.

Responsible for Pampers nappies, Fairy washing-up liquid and Ambi Pur (Fabreze) home perfume business in Baltics (Lithuania, Latvia, Estonia). Key responsibilities: - Delivering sales (3 countries, all customers). - Market analyses (pricing, market share, brand awareness). - P&L, trade marketing plans by country/ channel/ product. - Deploying annual and quarterly plans to sales team. - Managed Perfect Store project (planogram, POS) of Pampers across three countries.

Marketing. Commercial.