Inna Lotz

Business Acceleration Strategy Manager / Key Account Manager for dm drugstores

Verantwortlich für Consumer und Shopper Insights für DACH (Kategorien: Color Kosmetik, Hair Styling, Body Care, Flagrantes) und für die Global Märkte für die Kategorie Fragrances.

Building Insights capabilities and local agencies network in Italy and Spain • Focus brand performance turnaround supplying Insights for Innovation (premium perception +10%; mother brand penetration growth +13%) • Portfolio enlargement based on the supplied trend and market research (acquisition of Craft Brand Birra del Borgo)

- Successfully fulfilled integration processes of achieving a 100% visibility and comparability of financial KPIs cross Europe - Trainings for commercial and marketing teams of 5 European countries to implement Way of doing Marketing at AB Inbev - Implemented best in class Project Management Approach (time saving for Top Management of 15%, costs saving 100.000€ - Launched European Knowledge Sharing Platform for Marketing and Sales

- Built from scratch Insights and Innovation department (for Business Unit of 150 countries) - Full Integration of Corona Extra to ABI International - Portfolio and business develoment for 4 separate Business Units - Created Strategy for acquisition of Bogota Beer Company

Planung von Produktion- und Logistiksprozessen auf der wochentlichen Basis sowie strategische Kapazitätsplanung

Konferenzräumevermarktung, Organisation von Events, Angebotserstellung, Finanzmanagement, Assistenz der Geschäftsleitung

Begleitung der Gruppe nach Nizza/ Venedig, Organisation der Übernachtung, Beschwerdemanagement