Philipp Jaschul

- Developed the Strategy & Insights department from a supporting back office to a team fueling the business with insight and opportunities - Leveraged insights and analytics to inspire, fill and align a consumer centric innovation pipeline - Transformed Danone’s research & analytics toolbox towards more agile and experimental digital methods

- Led a research and analytics program on campaign effectiveness and marketing efficiency, resulting in significant improvement of media uplifts and ROIs - Developed and executed a research and understanding plan that enabled Danone to restore consumer relevance for functional health brands - Completed two broadening assignments in senior brand management roles

- Conducted all panel analytics, qualitative and quantitative research for Danone’s A-brands, surfaced opportunities and drove results to implementation - Built and implemented a consumer connection program for commercial functions

- Optimized go-to-market strategies based on local consumer and shopper insights together with sales and trade marketing - Led consumer- and shopper understanding in category management projects