Isabell Tschann

In charge of leading the development and implementation of the marketing and communications strategy, including customer nurture programs, outbound strategy and demand generation. Lead, train and motivate a team of 3 staff, overseeing new product launches, brand and reputation management, corporate communications, PR and media outreach as well as client engagement. Provide digital content management, oversee all client communications and coordinate events.

Drove all outbound marketing activities across ANZ including search advertising, SEO, display advertising, live chat widget, remarketing, marketing analytics & automation software. Crafted messaging and positioning for products, developed innovative marketing programs to drive demand, communicated the product value proposition to 100 sales staff across ANZ and developed and implemented robust training materials.

Traveled extensively through South America, Australia, Asia, Europe and South Pacific

Managed a customer portfolio of approximately 200 government accounts across Sydney. Managed existing relationships and proactively develop new business. Acted as the first point of contact and trade partner for all customer enquiries and promoted the relevant tools for their applications and needs. Delivered product demonstrations to increase customer awareness and satisfaction.

Drove international product launches, lifecycle management, pricing, forecasting, product development assistance, training, market research and marketing and communications programs. Managed 4 product lines, conducted thorough Market Potential Assessments and played an active part of project management teams.

Conducted thorough market research and provided support across the Marketing function. Supported the Marketing team with a variety of Marketing activities including presentations and events. Conduced market research and built up a deep understanding of market influence factors through analysing customers, competition, best practices and project databases. Provided strategic overview and recommendation of the research outcomes and influenced the business strategy development.

Drove customer engagement and loyalty through managing targeted and integrated marketing campaigns and cross-media programs (traditional and digital channels). Developed and delivered brand building marketing campaigns for two leading European fruit juice brands (‘Happy Day’ and ‘Rauch IceTea’). Coordinated strategic sponsorship partnerships including all related PR and media activities (FIS Ski World Cup, Infinity Red Bull Racing (Formula 1)).