Isabella Maldonado Hidalgo

Integration course: B1 Certificate and Orientation course German Level B2 Digital Marketing Platform Social Skills

New product development: double-digit increase in profit margin and collaborative work with innovation team. Regional project management: updated and standardized promotional packaging across the region. Brand and category development: increase of 17% in Per Capita Consumption and 15% in volume sales. Performance Monitoring: +10 share of market points in a year period and premium segment by 15%. Business reviews for Corporate & Division. Training and Support in schools.

Communication and advertising in line with the brand strategy and consumer insights: developed and implemented Colgate´s 70th Anniversary Campaign, including a 30” and 40” TVC. Strategy and flawless execution: implemented two shopper programs in direct trade such as Category Demand Creation and Brand Activation increasing sales in +10%.

Translating Insights into actions: developed and conducted a workshop for 50 Sales Executives based on qualitative study findings. Workshop results were the pillars in the development of the Commercial Plan. Ad-hoc Studies and Syndicated Data: Co-led a quantitative study for Oral Care (Purchase Decision Hierarchy). Consistently collaborated with syndicated data suppliers (Nielsen, Ipsos, Kantar) and supported marketing teams.

Direct Channel Leader (Trade Marketing) Shopper Development Manager (Key Accounts) Retail Expert (Trade Marketing) Customer Development Coordinator (Sales Field)

• B1 Certificate • Orientation Course Certificate

Double major: • Banking and Finance • Management