Isidora Fthenaki

 social media strategy implementation with relevant storytelling material and content creation  development and implementation of the marketing plan &digital marketing plan  e-commerce project management (online shop development:Shopify platform)  managing the marketing budget and reporting of the marketing measures  ensure that all marketing activities and material are in line with the brand identity and values  prepare & schedule marketing digital campaigns

 implementation and support of the existing campaigns and partnerships  development of new international partnerships including contract negotiations  managing online media buying (CPC, CPL, CPA, CPM)optimizing the campaigns Performance KPIs (ROI)  management, analysis, controlling, and reporting of the marketing measures  developing and fine-tuning multilingual online content  email marketing digital campaigns December 2014 - September 2016 Starwood Hotels & Resorts, Worl

Marketing specialist: F&B Marketing specialist and social media champion • daily monitor and support of the hotels’ social media strategy with relevant story telling material and content creation (copywriting, photo and video) • define clear positioning for the F&B outlets, develop and ensure graphic guidelines throughout their offline / online communication and implement venue specific communication plans

Master of Science in international marketing (first class honors) Dissertation: The role and significance of region of origin, in forming, successful brand alliances in the food sector. (Strategic alliance between Philadelphia cream cheese and Epirus white cheese) grade: 8.5(first class honours)