Iván Gener García

Assessing & maximising ROI on media investments for clients across Latin America. Account Executive, LATAM market – covering clients across consumer goods, financial services and automotive sectors. Plans and conducts analysis of large volume of data sourced from IBOPE media buying agencies and clients to assess ROI of individual campaigns and make recommendations for future investments. Presents findings to clients. Supports business development and externalisation activities.

Maximising ROI on media investments for clients across Latin America. Plans and conducts analysis of large volume of data sourced from IBOPE (Brazilian Institute of Public Opinion and Statistics), media buying agencies and clients to assess ROI of individual campaigns and make recommendations for future investments. Works with colleagues to improve research methodologies.

Website design, content management and ongoing SEO work for the following sites: · www.yestodequeva.com (marketing). · www.ismael-garcia.es (photography). · www.mallorcavillaspollensa.com (property). Developed KPI’s to measure and evaluate performance of social media for musical production -Marta tiene un Marcapasos.

Optimised digital and social marketing for this language school through SEO and SEM strategies, web design and managed Wordpress content. Conducted web analysis using Google Analytics to monitor activity and make recommendations to drive traffic and convert views to bookings. Maximised efficacy of page links (linkbuilding).