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Ivan Polak

Bis 2021, Marketing Manager Digital Innovations, Lixil Water Technology / Grohe AG
Düsseldorf, Deutschland

Fähigkeiten und Kenntnisse

Organizing
Teamwork
Argumentation
Intercultural Skills
Team Leadership
Marketing Communications
Project Management
Leadership
Team leadership
Team Development
Market Analysis
Marketing Research
Strategy
Marketing strategy
Brand management
Organization
Public speaking
Analysis
Business analysis
Qualitative Research
Languages
Marketing Management

Werdegang

Berufserfahrung von Ivan Polak

  • Bis heute 4 Jahre und 2 Monate, seit Mai 2021

    Program Manager

    Lixil Water Technology / Grohe AG

    Set up and execution of prevention projects with insurance forerunners in Scandinavia, Benelux, and Germany - jointly putting a stop to water damage in houses.

  • 3 Jahre und 7 Monate, Okt. 2017 - Apr. 2021

    Marketing Manager Digital Innovations

    Lixil Water Technology / Grohe AG

    Execution of international activation campaigns for the Grohe Sense smart home water security system, targeting house owners and installers. Creation and execution of marketing and communication strategy for the innovative end-to-end prevention solution, targeting insurance companies. Successful participation in the internal talent program GPS.

  • 1 Jahr und 10 Monate, Aug. 2015 - Mai 2017

    Marketing Berater

    Profit Booster

    Head of marketing strategy projects for leading brands in FMCG and retail: Indulona (major re-launch and expansion, awarded by Effie prize), Hero / Sunar, Tesco, Siko, Scanquilt. Team leader and coordinator of external suppliers: creative, market research, media, PR, digital, trade marketing. Three times awarded the internal prize "Employee of the quarter".

  • 2 Jahre und 6 Monate, Feb. 2013 - Juli 2015

    Marketing Analyst

    Profit Booster

    Definition of market potential based on data analyses and market research. Description of strategic customers, creation of insight-based communication benefits, execution of shopper behaviour research. Work on projects across multiple industries: FMCG, retail, banking, real estate, energy distribution, business printing services.

  • 1 Jahr und 1 Monat, Nov. 2011 - Nov. 2012

    Marketing Spezialist

    East Gate, a.s.

    Set up, relaunched, and improved a set of marketing and sales tools targeted to the key B2B customer segments of manufacturers and logistics providers. Focus on the website, brochures, and sales documents.

  • 6 Monate, Apr. 2011 - Sep. 2011

    Competitive Intelligence Specialist

    Deutsche Telekom

    Prepared analyses of national telco markets, major competitor activities, and main industry trends.

  • 7 Monate, Juni 2010 - Dez. 2010

    Kellner

    Hard Rock Cafe

    Experience in an organization with a strong focus on customer experience and excellent service. Inspiration for my diploma thesis on Hard Rock brand awareness and perception.

  • 2 Jahre und 10 Monate, Sep. 2006 - Juni 2009

    Englischlehrer

    Glossa School of Languages

    Teacher of individual students and groups in public and company courses at all proficiency levels.

Ausbildung von Ivan Polak

  • 2 Jahre und 1 Monat, Sep. 2009 - Sep. 2011

    CEMS International Management

    Wirtschaftsuniversität Prag

    International Marketing, International Marketing Communications, Corporate Finance, Psychology, Cross-cultural Management, Project Management, Microeconomics, Consumer Experience Management

  • 5 Monate, Aug. 2009 - Dez. 2009

    CEMS Austauschsemester

    Wirtschaftsuniversität Kopenhagen

    Managing User-Driven Innovation, Fashion and Luxury Industries, Logistics, International Strategic Management, Corporate Social Responsibility

  • 2 Jahre und 10 Monate, Sep. 2006 - Juni 2009

    Internationaler Handel

    VSE Wirtschaftsuniversität Prag

Sprachen

  • Englisch

    Fließend

  • Französisch

    Grundlagen

  • Spanisch

    Grundlagen

  • Tschechisch

    Fließend

  • Deutsch

    Gut

  • Slowakisch

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