Mag. Raquel Díaz Francia MBA

Women’s Cancers Portfolio Lead in Austria (since 05/2025)

Ehrenamtliche Arbeit mit Flüchtlingen.

•In charge of the commercialisation of 10 products within the Austrian prescription pain market. •Organization of external events: congresses, symposia, meet-the-experts, CME courses, etc. •Over-achieved sales targets, even on mature products and products with reimbursement restrictions.

• Rolled-out the global Closed Loop Marketing strategy in 5 affiliates through cross-functional cooperation with the local Sales, Marketing, Medical and IT teams. • Expertise on iPad detailing (content creation, use, analytics, ROI), eDetailing and product websites. • Marketing Champion for the set-up of a new global CRM system: developed requirements, configuration, functionality testing, integration of CLM & CRM, user training.

• Won a national award for a disease-awareness (Alzheimer) patient website. • Managed the external online presence of the company: social media initiatives, corporate website, product websites. • Managed the internal online communication: developed and re-launched a brand new Intranet.

• Planned, executed and/or monitored strategic projects for the management board, e.g. creation of a customer-centric organization, optimization of the production plant, change-management programs. • Special recognition for the successful organization of “A-day-in-the-field” project for 200 employees. • Internal Supervisor for the implementation of the pharmaceutical ethical code of conduct.

• Planned and implemented budgets and assumed full P&L responsibility in Netherlands and Portugal. • Managed the sales teams (7 permanent staff members) in Amsterdam and Lisbon. • Increased sales by 25% compared to previous year, over-achieving sales targets.

• In-house legal counsel for sales and marketing activities across the EMEA region. • Set up all confidentiality and commercial agreements with customers after the joint-venture.