Jacopo Gosetti

I worked in a team which developed an experimental project which aimed to accurately define urban areas in which it would be most effective to distribute marketing literature and leaflets. Definition of these areas was undertaken in order to maximize the communication and effectiveness of leaflets and to reduce wasted leaflets thus reducing the costs of printing and distribution.

I gave advice to improve the effectiveness of communication activities by developing a more proactive Social Media program; I improved the Linkedin Strategy and developed an effective email marketing program.

I updated and analyzed the Vendor Document Register Daily, carried out expediting and organised a weekly report for the sourcing department of GE Oil & Gas. I participated in weekly meeting with project managers of the Plan Design and System Engineering department.

I collaborated in the launch of new products, managed in-store promotions, collaborated in developing new marketing projects and developed communication activities for Facebook and Twitter.

I was a researcher in a project aimed to protect the area's cultural heritage of Parma, Reggio Emilia, Modena, Bologna, Mantova.

I gave advice on communication activities, evaluated new promotion opportunities, developed the company’s profile on the main social networks sites (Linkedin, Twitter, Viadeo, Xing, Flickr). I researched potential clients and facilitated meetings with them in order to develop the relationship.

I sought potential distributors in the USA, Canada and the Middle East through Linkedin, implemented email marketing activities and developed solutions for improving mobile phone accessories. I was involved in the marketing, branding and the emotional appeal of the brand “Ecoskin”.

I organised an open day for the company. The organisation included three phases: the development of layout, content and promotional items, the management of the event in progress and the delivery of an executive summary and photos to journalists.

I improved the website popularity through link swapping, keyword analysis, website pay-per-click monitoring and website content developing.

Master level course: "International Management"

Master thesis: "The communication in the wine marketing"

Bachelor thesis: "The competitive advantage through the CSR"