Jacqueline Moczygeba geb. Towa

- Ownership of the entire product development process of the categories disinfectants, hand & foot care, hair styling, kids&babies and bath beginning with the idea until the final product - Conduct trend&market analysis for potential portfolio extension - Tender management of full-service partners regarding formulas, fragrances, textures, packaging and design - Calculate product rentability and define price positioning - Create pitch presentations for the sales team - Implement product development process

- Responsible for the luxe division’s #4 brand - Build omni-channel launch & catalogue animation strategies for the categories face, body and men - Plan the brand’s marketing mix - Plan, execute & follow-up of media strategy (digital, OOH & TV) - Analysis of sell-in & sell-out panel - Regular presentations for sales teams, top management & clients - Complete Marketing budget responsibility - Leadership: coaching of marketing assistant - Achievement: Europe best practice launch of face care novelty

- Manage challenging market comeback of high-end brand Helena Rubinstein and freshly launched grooming brand House 99 - Handle operational business including launch and animation maximisation, stock management & trade marketing activation - Increase of brand awareness with smart & visible actions - Achievement: double digit sell-out growth despite negative skincare market evolution

- Plan and implement a 360° launch and animation plan - Develop POS material and create sales & education folders - Set-up of commercial offers - Sales forecast & analysis of sell-in data - Plan and execute digital activities, mainly social always-on plan - Achievement: Back to growth for Kérastase after 5 years of regression

- Plan and implement a 360° launch and animation plan - Develop POS material and create sales & education folders - Set-up of commercial offers - Sales forecast & analysis of sell-in data - Plan and execute digital activities, mainly social always-on plan - Achievement: Back to growth for Kérastase after 5 years of regression

- Create POS material und promotions (offline and online) - Prepare monthly sell-out data and reports - Develop support material for the sales representatives for launches

- Supervision of license partners within the artwork approval process - Support for cross-media marketing activities - Market and competitor analysis

- Development and maintenance of IT-tools - Preparation and leading of quarterly meetings with hauliers - Analysis of monthly KPI’s

- Billing Import/Export - Processing of customs receipts