James Slusser

Helping to create healthy, sustainable, competitive, value-driven organizations.

Responsible for all sales and marketing, advertising, product development and brand management functions worldwide; -Developed brand strategy, architecture and plan to maximize profitable growth -Developed overall communication strategy and branded communications based on brand metrics -Developed product marketing strategy and plans, launches and measurements -Provided strategic business/marketing recommendations based on market and competitive insights -Sourced capital investment and acquisition candidate

• Responsible for all business development in the southeast region including overall client relationships, global sales, account management and delivery. • Design and deliver sales and marketing programs through use of loyalty marketing, creative services, incentive and recognition events, sales engagement, direct marketing and decision sciences. • Expand strategic relationships with company regional partners to create additional business opportunities. • Enhance Carlson brand penetration

• Named New Merchant of the Year by eBay in November, 2003. • Migrated affiliate program to LinkShare and grew that channel by 28%. • Grew web portion of direct business from 35% to 50%. • Maintained P&L responsibility and managed a multi-functional team in NY and PA. • Completed re-design of user interface and site architecture to improve shipping experience, alignment with brand and reduction of call center expense. Implemented web analytics, gaining insight into user behavior. • Opened eBay storefront

• Grew business unit e-commerce revenue 19% to $36 million and increased profit contribution 27% through improved product merchandising, site design, sales/marketing strategies and creation of new businesses. • Maintained expense control and reduced headcount by 50% through improved management and technology. • Expanded email list by 36%, resulting in reduced customer acquisition and additional revenue stream. • Grew affiliate program revenue by 40% and affiliate inerchange to 5% of overall site traffic.

• Prepared and executed the strategic plan. Centralized corporate Internet development in newly created division; business and strategic planning to bring offline businesses online; management of the monthly accounting close including preparation and presentation of the financial package; responsible for divisional accounting, budgeting, forecasting and operational support. Achievements include launching Scholastic.com; development of the detailed budget, quarterly forecasts and contingency plans

Responsible for P&L, marketing, advertising sales, operations, fulfillment and data processing. Achievements include operating income growth of 17% on $72 million annual sales across 400+ titles; strategic plan development and implementation; accelerated product development and reach.