Jan Eric Langenbach

• Architected and installed a proprietary Short-Form Scaling Framework for the Mars FMCG portfolio (Twix, EXTRA, AIRWAVES), transitioning legacy reactive broadcasting into a system of Social SEO and intent-led contextual discoverability. • Spearheaded a dual-track strategist/creator narrative for the EXTRA Refreshers #Kautopia festival tour, engineering an onsite infrastructure that prioritized "Proof of Humanity" signals to achieve high-retention benchmarks significantly above platform averages.

• Led the real-time social infrastructure for the global launch in Miami, installing a proprietary Short-Form Scaling Framework that turned tent-pole moments into in-culture, search-optimized assets. Engineered a system that generated 500M+ impressions and $1.49M EMV by aligning creative signals with intent-led discovery rather than traditional interest-based targeting.

• Built high-volume short-form production systems for DAZN across TikTok, Instagram Reels, and Shorts. • Developed repeatable editing workflows and platform-native formats that informed my later systems-led approach to FMCG infrastructure. • This foundation in retention mechanics, pacing, and audience behavior became core to the frameworks I now install for consumer brands.

Built a growth strategy and repurposing system for client podcasts across social. • Optimized clips for shareability and platform-native storytelling • Delivered consistent download and engagement growth through SEO-driven workflows • Streamlined cross-posting across TikTok, YouTube Shorts, and LinkedIn