Büşra Demircan

- Develop growth, product, and marketing strategies for early-stage startups - Build influencer marketing plans and content approaches aligned with brand goals - Advise creators on brand partnerships, from strategic planning to content execution - Align creative output with business objectives, brand authenticity, and positioning

- Establish and manage Lifestyle category, fostering collaboration among influencers, brands, and NGOs - Responsible for overseeing projects and creating TikTok trends that promote sustainability, travel, culture, book, finance, food and health, all while staying updated on digital content trends - Manage E2E project execution, from planning to partner alignment and asset development, ensuring timely delivery with xfn teams - Lead workshops and provide personalized consultancy to creators and brands

- Accountable for managing Sana, Rama, and Becel Brands, driving growth, profitability, and visibility through strategic launches, renovations, and innovations, while fostering internal and external stakeholder networks - Spearheaded NPD processes globally, focusing on product development, cost-saving initiatives, and packaging projects - Played a key role in crafting ATL and BTL marketing strategies for each brands, supporting sales and trade marketing teams in execution

- Managed Tadelle and Sarelle chocolate brands in Turkey, and Pernigotti Chocolate and Ice Cream brands in Italy & Spain - Led product development, brand positioning, and ATL/BTL communication strategies in collaboration with Marketing Managers and agencies - Oversaw product launches, maintaining an updated launch calendar and coordinating with stakeholder departments - Analyzed industry, competition, and market trends - Prepared regular reports on brand performance, sales, and budget

*Conducting research and development activities for bakery and pastry products *Evaluating physical and chemical properties of wheat flour *Analyzing falling number, fungal falling number, gluten index, sedimentation,extensograph, farinograph damaged starch analysis of flour samples *Observing baking performance, fermentation stability and shelf life of prepared products *Devoloping bakery products according to costumers demand

Master degree thesis had been completed on Fermentation Technology